7.5X Faster qualitative insights from 1000+ sources

Consumer insights analysis that helps you answer stakeholders faster, drive impact

150+ Enterprises trust Clootrack

Recognized for exceptional user satisfaction on G2.

What makes us unique ?

Data sources

Combine insights from online and first-party data including in depth interviews - all in one place.

Unbiased thematic analysis

Uncover every qualitative factor influencing customer decisions.

Price & Assortment intelligence

Spot gaps and opportunities in pricing and product mix instantly.

Multi-level drill down reporting

Zero in on opportunities with flexible, detailed reporting.

Fully managed service

Zero-resource deployment. Go live and configure changes faster than ever with our Data Analysts.

GenAI Copilot

Get lightning-fast answers to stakeholder questions across all your studies.

“Clootrack is helping us sift through a massive amount of discourse about products and services we are researching, making it faster and easier to identify emerging insights across an array of sources.”

Stacy Shires

VP Digital Strategy & Insights

Highly recommended on G2

Users Love Us Badge: Recognized for exceptional user satisfaction on G2.Easiest To Do Business With - Winter 2025: Awarded for outstanding ease of doing business in Winter 2025.High Performer - Fall 2024: Acknowledged as a high performer for Fall 2024.High Performer Enterprise - Summer 2024: Earned the High Performer badge for enterprise solutions in Summer 2024.

Feeling the pressure of slow insights?

Know the unknowns and drive RoI

3X

Faster new product development

3X

Growth in sales

300+

Hours saved per strategic workshop

Flexible engagement models

Project based engagement

Conduct studies as needed - cost-effective, focused scope, and high-ROI.

Recurring engagement

Continuous analysis to drive faster decisions and improvements.

A robust, enterprise-ready platform

94.5%+

Accuracy

55+

Languages

HIPAA GDPR ISO27001

Zero data retention in models

Want to adopt AI for consumer insights the right way?

Read the latest from Clootrack

Wagner reduced returns and improved Net Promoter Score using Clootrack’s CX analysis solution

Wagner Plus Clootrack Tie

A pharma brand saved 64% in research time

Clootrack insights save 188+ hours during due diligence

Clootrack insights save 188+ hours during due diligence

1000+ data connectors across channels

Speed up consumer analysis with reliable AI

Frequently asked questions (FAQs)

How does this consumer insights analysis platform work?

Our platform has four key modules:

  • Data Aggregation – Collects data from multiple sources, including online and first-party data.
  • Data Preprocessing and Cleaning – Cleans and preprocesses data to remove noise, such as duplicates, irrelevant information, and bot-generated data, ensuring high-quality inputs for analysis.
  • Analysis Workflows – Custom workflows are designed based on specific goals. You can as well pick from predefined workflows. For example, call center intelligence and survey analysis each follow unique workflows.
  • Insights Reporting – Insights are delivered via a dashboard, also featuring a GenAI copilot for instant querying.

Our team handles the full setup, enabling you to achieve results quickly. The set up takes a couple of hours only.

How does this platform deliver insights 7.5X faster than traditional methods?

Traditional insights analysis often relies on surveys, which involve:

  • A subject matter expert to design the questionnaire.
  • Targeted respondents with relevant experience.
  • Achieving the right response rate within the study timeline.
  • Extracting insights that meet study objectives.

This process is time-consuming, expensive, and prone to bias—you can only ask about what you already know, potentially overlooking critical insights.

Clootrack eliminates these challenges by delivering faster, more cost-effective insights many times without the need for surveys. It also uncovers unbiased, actionable insights that traditional methods might miss.

Does the platform support multilingual data analysis? How many languages are covered?

Yes. Clootrack covers 55+ languages.

How quickly can we get insights after starting with your platform?

The timeline depends on the volume and sources of your data. Most businesses can start seeing insights within a few hours to 3 days.

What kind of support or training do you provide for new users?

Our support is fast and hassle-free. Unlike other tools, Clootrack is fully set up by our Data Analysts, so you can start using insights right away without any setup effort. For questions or changes, just reach out to your support contact via email or other channels—we’ll respond quickly and efficiently.

We also provide training materials, including documentation and videos.

What types of businesses can benefit the most from this platform?

Our platform is perfect for businesses with substantial consumer research activities and data. It’s particularly valuable for consumer brands and Software-as-a-Service (SaaS) companies seeking actionable competitor insights.

It’s also a great fit for management consultants advising these businesses and private equity or hedge funds investing in them.

Not sure if your company has enough research activities? Contact us, and we’ll help you find out.

Can the platform identify trends across different channels, such as e-commerce and social media?

Yes. The platform can identify trends along channels where customers speak like e-commerce and social media.

Does it provide deeper insights into qualitative themes compared to sentiment analysis in social media listening?

Yes, Clootrack delivers richer and more actionable insights into qualitative themes than traditional sentiment analysis used in social media listening.

Here’s how:

  • Patented Unsupervised Analysis – Leverages unbiased thematic analysis, avoiding rigid taxonomies or keyword buckets to uncover hidden insights.
  • Multi-Level Thematic Analysis – Provides both a high-level overview and the ability to drill down up to 4 levels into raw data for deeper exploration.
  • Aspect-Based Sentiment Analysis – Captures sentiment at the theme or aspect level, even when expressed with mixed sentiment.
  • Customizable Drill-Down Reporting – Customizable interactive dashboards make it easy to identify root causes and opportunities quickly, with minimal effort and resources required.
  • High Accuracy – Delivers 96.5%+ accuracy on sentiment and 94.5%+ accuracy on themes for reliable insights.
  • Broad Language Support – Supports analysis in 55+ languages, ensuring wide applicability across regions.

Clootrack goes beyond basic sentiment tracking, offering a deeper, more structured, and accurate approach to customer behavior analysis.

Can it handle audio or video data in addition to text-based sources?

The platform supports text and audio data as of today.

Can the platform handle structured and unstructured data in the same workflow?

Yes, it seamlessly handles both structured and unstructured data, supporting both quantitative and qualitative analysis.

How frequently is data updated for recurring engagements?

Data updates can be scheduled as often as needed, ranging from multiple times a day to once a month or a quarter.

Can we customize reports to fit specific business needs?

Yes, our reports are fully customizable. Your dedicated Technical Account Manager will assist you with any adjustments—just reach out via email or your preferred communication channel.

How secure is our data?

Clootrack follows strict security standards, including GDPR, HIPAA, and ISO27001 compliance. We offer multi-tenant data segregation, geographic data residency options, and regular security assessments to meet enterprise-grade requirements.

Can we switch between engagement models based on our needs?

Engagement models are typically set for a specific timeframe. However, we’re open to switching models on a case-by-case basis to accommodate your evolving needs.

Can we try the platform before committing to a contract?

Yes! We offer a proof of concept based on your specific goals and a 30 day access. This allows you to experience the platform firsthand before making a commitment.