From niche online sources to first-party data—we've got it all covered.
Consolidate data from online and first-party sources
Also covers IDI analysis. Done in minutes and not days!
Supports SFTP and other methods for legacy systems
Add any online source in 1 day. Connect custom first-party data in 4 days.
Zero-resource deployment. Go live and configure changes faster than ever with our Data Analysts.
Unbiased thematic analysis. Covers both structured & unstructured data.
“Clootrack is adaptable, dynamic, and innovative. Our needs are not one-size-fits-all; every project is unique in source types, categories studied, and reporting requirements. Clootrack can fill the gaps and help me find the best solution given the individual project needs. This customization results in more impactful consumer intelligence insights.”
Senior Planner Market Intelligence
Over 1,000+ connectors - add custom ones with ease
We know you're stuck with multiple tools because of
Incomplete
Consumer Insights
Misaligned priorities
Missed Opportunities
Clootrack offers two seamless integration options for legacy systems:
Loosely Coupled Integrations – Supports endpoints like SFTP for quick and easy setup alongside legacy systems.
Custom Connectors – For systems with APIs, Clootrack builds custom connectors in just 4 days.
Yes. Custom connectors can be reused across different teams or projects.
Clootrack follows strict security standards, including GDPR, HIPAA, and ISO27001 compliance. Data is encrypted on transit and at rest. Further Clootrack removes PII from data before storage unless a client requests it to be stored.
Clootrack’s analytics pipeline includes a preprocessing step that removes noise and duplicates using models and data pattern rules.
Clootrack analyzes both voice and text data. It converts all structured and unstructured data into a proprietary format optimized for AI analysis.
Clootrack requires zero resources on your end for setup or configuration changes. Our data analysts handle everything, allowing you to go live in hours or days—not months.
Organizations often use multiple tools for tasks like surveys, social listening, and complaint tracking. Clootrack integrates with most of these tools and can add new connectors in just days. It also aggregates online data, delivering a unified 100% VoC across departments.
In contrast, many competitors lack support for online data and custom connectors, forcing costly and time-consuming tool migrations with little ROI and high productivity loss.
Deployment typically takes between 4 hours and 3 days, including security risk assessments, depending on the number of data sources.
Clootrack is designed to process massive datasets and has already analyzed over 16 billion data points in the past 7 years.
You'll have a dedicated Technical Account Manager to handle all technical and analytical needs—adding data sources, adjusting analysis frequencies, updating dashboards, and answering questions. Our customers love our support!
Clootrack is fully customizable, supporting specific data sources, preprocessing steps, analysis flows, and dashboards. Learn more here.
Clootrack provides insights through dashboards, summaries via its GenAI agent, downloadable Excel files, or integration with endpoints like Snowflake.
Clootrack’s patented unsupervised analysis uncovers themes from data without relying on rigid taxonomies or keyword buckets. Learn more here.
It depends on the data source. For online websites, Clootrack crawls and analyzes historical data. However, if the data comes from a connector, access to historical data is determined by the tool that provides it.
Yes, it does. Some online sources, like Google and Yelp reviews, include location-specific metadata. Similarly, many first-party data sources also contain geographic details. In these cases, region-specific insights can be generated—often down to the zip code level.
Yes, Clootrack uses legally compliant methods for web crawling. It does not collect private data that requires login access, nor does it crawl websites at high frequencies that could disrupt their operations.
Our platform extracts insights from IDIs by aligning analysis with the objectives outlined in your discussion guide. Using AI, it pinpoints answers directly from the conversations and compiles them into a dashboard. The dashboard provides clear conclusions, supporting metrics, and full traceability, allowing you to track insights back to specific parts of each interview.
Yes, Clootrack consolidates insights from multiple channels into a unified dashboard. Over time, it also serves as a centralized repository for all your insights studies. This makes it easy to quickly access answers to stakeholder questions whenever needed.
Yes, Clootrack processes both structured and unstructured data. It can also unify and analyze structured and unstructured data across multiple channels.
Yes, our platform allows you to customize analysis workflows to align with your specific study objectives. For more details, click here.