Consumer insights from every data source

From niche online sources to first-party data—we've got it all covered.

150+ Enterprises trust Clootrack

Recognized for exceptional user satisfaction on G2.

What makes us unique ?

schema icon

1000+ Data sources

Consolidate data from online and first-party sources

In depth interviews

Also covers IDI analysis. Done in minutes and not days!

Loosely coupled integrations

Loosely coupled integrations

Supports SFTP and other methods for legacy systems

build icon

Custom sources

Add any online source in 1 day. Connect custom first-party data in 4 days.

register icon

Fully managed service

Zero-resource deployment. Go live and configure changes faster than ever with our Data Analysts.

Patented unsupervised analysis

Patented unsupervised analysis

Unbiased thematic analysis. Covers both structured & unstructured data.

double quote

“Clootrack is adaptable, dynamic, and innovative. Our needs are not one-size-fits-all; every project is unique in source types, categories studied, and reporting requirements. Clootrack can fill the gaps and help me find the best solution given the individual project needs. This customization results in more impactful consumer intelligence insights.”

double quote

Lori Rinderer

Senior Planner Market Intelligence

Highly recommended on G2

Struggling to capture insights from the sources you need?

Cover every channel your customers use

Over 1,000+ connectors - add custom ones with ease

Do it the practical way!

Works with multiple tools

We know you're stuck with multiple tools because of

organization icon
Organizational silos
Integration
Legacy integrations
lock
Vendor lock-ins
features
Specialized features of tools

Works with data your tools can't reach

works with data

Avoid the risks of incomplete competitor analysis

Progress

Incomplete
Consumer Insights

low priority icon

Misaligned priorities

trending down icon

Missed Opportunities

Read the latest from Clootrack

Wagner reduced returns and improved Net Promoter Score

Wagner Plus Clootrack Tie

A Pharma major saved 64% in research time

A Pharma major saved 64% in research time

A PE firm save 188+ hours during due diligence

Clootrack insights save 188+ hours during due diligence

The fastest consumer insights with the broadest data coverage

Frequently asked questions (FAQs)

How does Clootrack integrate with legacy systems and existing CRMs without disrupting workflows?

Negative frameNegative frame

Clootrack offers two seamless integration options for legacy systems:

  • Loosely Coupled Integrations – Supports endpoints like SFTP for quick and easy setup alongside legacy systems.

  • Custom Connectors – For systems with APIs, Clootrack builds custom connectors in just 4 days.

Can the custom connectors be reused across different teams or projects?

Negative frameNegative frame

Yes. Custom connectors can be reused across different teams or projects.

How secure is the data transfer, especially when connecting to legacy systems?

Negative frameNegative frame

Clootrack follows strict security standards, including GDPR, HIPAA, and ISO27001 compliance. Data is encrypted on transit and at rest. Further Clootrack removes PII from data before storage unless a client requests it to be stored.

How does Clootrack ensure data from all channels is accurately consolidated without duplication?

Negative frameNegative frame

Clootrack’s analytics pipeline includes a preprocessing step that removes noise and duplicates using models and data pattern rules.

What types of unstructured data can Clootrack analyze, and how does it process them?

Negative frameNegative frame

Clootrack analyzes both voice and text data. It converts all structured and unstructured data into a proprietary format optimized for AI analysis.

What is meant by zero-resource deployment? Is there any hidden technical setup required?

Negative frameNegative frame

Clootrack requires zero resources on your end for setup or configuration changes. Our data analysts handle everything, allowing you to go live in hours or days—not months.

How does Clootrack help overcome organizational silos compared to competitors?

Negative frameNegative frame

Organizations often use multiple tools for tasks like surveys, social listening, and complaint tracking. Clootrack integrates with most of these tools and can add new connectors in just days. It also aggregates online data, delivering a unified 100% VoC across departments.

In contrast, many competitors lack support for online data and custom connectors, forcing costly and time-consuming tool migrations with little ROI and high productivity loss.

What is the typical timeline to deploy Clootrack and start deriving insights?

Negative frameNegative frame

Deployment typically takes between 4 hours and 3 days, including security risk assessments, depending on the number of data sources.

How scalable is the platform for enterprises with thousands of data sources?

Negative frameNegative frame

Clootrack is designed to process massive datasets and has already analyzed over 16 billion data points in the past 7 years.

What level of support is offered after deployment—technical or analytical?

Negative frameNegative frame

You'll have a dedicated Technical Account Manager to handle all technical and analytical needs—adding data sources, adjusting analysis frequencies, updating dashboards, and answering questions. Our customers love our support!

How customizable is the platform for teams with unique needs?

Negative frameNegative frame

Clootrack is fully customizable, supporting specific data sources, preprocessing steps, analysis flows, and dashboards. Learn more here.

How are insights presented—dashboards, reports, or automated summaries?

Negative frameNegative frame

Clootrack provides insights through dashboards, summaries via its GenAI agent, downloadable Excel files, or integration with endpoints like Snowflake.

How does Clootrack's unsupervised analysis differ from traditional NLP techniques?

Negative frameNegative frame

Clootrack’s patented unsupervised analysis uncovers themes from data without relying on rigid taxonomies or keyword buckets. Learn more here.

Can the platform analyze historical data, or does it only track real-time data?

Negative frameNegative frame

It depends on the data source. For online websites, Clootrack crawls and analyzes historical data. However, if the data comes from a connector, access to historical data is determined by the tool that provides it.

Can we monitor competitors globally, and does it support region-specific insights?

Negative frameNegative frame

Yes, it does. Some online sources, like Google and Yelp reviews, include location-specific metadata. Similarly, many first-party data sources also contain geographic details. In these cases, region-specific insights can be generated—often down to the zip code level.

Is web crawling legal?

Negative frameNegative frame

Yes, Clootrack uses legally compliant methods for web crawling. It does not collect private data that requires login access, nor does it crawl websites at high frequencies that could disrupt their operations.

How does the platform process and analyze in-depth interviews (IDIs) so quickly?

Negative frameNegative frame

Our platform extracts insights from IDIs by aligning analysis with the objectives outlined in your discussion guide. Using AI, it pinpoints answers directly from the conversations and compiles them into a dashboard. The dashboard provides clear conclusions, supporting metrics, and full traceability, allowing you to track insights back to specific parts of each interview.

Can it combine insights from multiple channels into a unified report?

Negative frameNegative frame

Yes, Clootrack consolidates insights from multiple channels into a unified dashboard. Over time, it also serves as a centralized repository for all your insights studies. This makes it easy to quickly access answers to stakeholder questions whenever needed.

Can it process both structured (survey data) and unstructured (social media comments) data?

Negative frameNegative frame

Yes, Clootrack processes both structured and unstructured data. It can also unify and analyze structured and unstructured data across multiple channels.

Is there flexibility in configuring analysis workflows based on different study objectives?

Negative frameNegative frame

Yes, our platform allows you to customize analysis workflows to align with your specific study objectives. For more details, click here.