See your competitors through customers’ eyes

Competitor analysis tools generally fall into these categories:

• Social Media Listening
• Price and Assortment Benchmarking
• eCommerce Shelf Analytics
• Web Traffic and SEO Analytics
• Customer Review Analysis
• Advertising Analysis
• Traditional Market Research (Surveys)

Clootrack stands apart by benchmarking competitors based on all experience aspects of your offering. It covers qualitative factors influencing customer choices, along with pricing insights. We include pricing as value for money influences perceived experience.

Key Differentiators

Clootrack is an advanced, all-in-one solution combining the strengths of:

• Social Media Listening
• Price Benchmarking
• Customer Review Analysis

Compared to Social Media Listening and Customer Review Analysis Tools:

• Complete Data Coverage – Captures 100% of customer voice by integrating internal and external data sources, including customized niche sources both external and internal.
• Patented Unsupervised Analysis – Delivers unbiased thematic insights without relying on rigid taxonomies or keyword buckets.
• Actionable Workflows – Custom-built workflows turn insights into clear, actionable steps.
• Customizable Dashboards – Multi-level, drill-down dashboards reveal the “why” behind customer decisions quickly.

Compared to Price and Assortment Benchmarking Tools:

• Expanded Data Sources – Extracts data from niche and relevant online sources, ensuring unbiased pricing and assortment insights across multiple platforms, not just major sources like Amazon.
• Customizable Dashboards – Provides flexible, in-depth dashboards for identifying opportunities.

Fully Managed Solution

Clootrack is a platform + people solution. Our analysts handle setup and configuration, enabling you to launch quickly and make changes without deploying internal resources.

Faster Insights Than Traditional Surveys

Clootrack delivers unbiased insights faster and from broader data samples compared to traditional surveys, helping you act quickly on competitor analysis.

What Clootrack Doesn’t Do:

Clootrack does not provide:

• Web Traffic & SEO Analytics
• Ad Analysis
• eCommerce Shelf Search Ranking

Instead, it focuses on qualitative experience benchmarking, making it a specialized and impactful tool for deeper competitive insights.

Yes, Clootrack delivers richer and more actionable insights into qualitative themes than traditional sentiment analysis used in social media listening.

Here’s how:

• Patented Unsupervised Analysis – Leverages unbiased thematic analysis, avoiding rigid taxonomies or keyword buckets to uncover hidden insights.
• Multi-Level Thematic Analysis – Provides both a high-level overview and the ability to drill down up to 4 levels into raw data for deeper exploration.
• Aspect-Based Sentiment Analysis – Captures sentiment at the theme or aspect level, even when expressed with mixed sentiment.
• Customizable Drill-Down Reporting – Customizable interactive dashboards make it easy to identify root causes and opportunities quickly, with minimal effort and resources required.
• High Accuracy – Delivers 96.5%+ accuracy on sentiment and 94.5%+ accuracy on themes for reliable insights.
• Broad Language Support – Supports analysis in 55+ languages, ensuring wide applicability across regions.

Clootrack goes beyond basic sentiment tracking, offering a deeper, more structured, and accurate approach to competitor analysis.

Traditional competitor analysis often relies on surveys, which involve:

• A subject matter expert to design the questionnaire.
• Targeted respondents with relevant experience.
• Achieving the right response rate within the study timeline.
• Extracting insights that meet study objectives.

This process is time-consuming, expensive, and prone to bias—you can only ask about what you already know, potentially overlooking critical insights.

Clootrack eliminates these challenges by delivering faster, more cost-effective insights without the need for surveys. It also uncovers unbiased, actionable insights that traditional methods might miss.

Our platform is perfect for businesses with substantial online conversations—whether from customers or employees. It’s particularly valuable for consumer brands and Software-as-a-Service (SaaS) companies seeking actionable competitor insights.

It’s also a great fit for management consultants advising these businesses and private equity or hedge funds investing in them.

Not sure if your company has enough online data for analysis? Contact us, and we’ll help you find out.

The timeline depends on the volume and sources of your data. Most businesses can start seeing insights within a few hours to 3 days.

Our support is fast and hassle-free. Unlike other tools, Clootrack is fully set up by our Data Analysts, so you can start using insights right away without any setup effort. For questions or changes, just reach out to your support contact via email or other channels—we’ll respond quickly and efficiently.

We also provide training materials, including documentation and videos.

Data updates can be scheduled as often as needed, ranging from multiple times a day to once a month or a quarter.

Yes, our reports are fully customizable. Your dedicated Technical Account Manager will assist you with any adjustments—just reach out via email or your preferred communication channel.

Clootrack follows strict security standards, including GDPR, HIPAA, and ISO27001 compliance. We offer multi-tenant data segregation, geographic data residency options, and regular security assessments to meet enterprise-grade requirements.

Engagement models are typically set for a specific timeframe. However, we’re open to switching models on a case-by-case basis to accommodate your evolving needs.

Yes! We offer a proof of concept based on your specific goals and a 30 day access. This allows you to experience the platform firsthand before making a commitment.