End to end customizations to fix blind spots

Goal driven data aggregation, analysis, and reporting

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150+ Enterprises trust Clootrack

What makes us unique ?

Data sources

Choose from 1000+ connectors or add a custom connector in just 4 days.

Analysis workflow

Tailor workflows to your goals with pre-built templates or custom designs.

Reporting

Create fully customizable, multi-level drill-down dashboards.

Thematic analysis

Upload your own themes or refine AI-generated themes for unstructured data analysis.

Fully managed service

Our expert data analysts handle all customizations for you.

Fast turn around

Customizations delivered quickly.

“Clootrack is adaptable, dynamic, and innovative. Our needs are not one-size-fits-all; every project is unique in source types, categories studied, and reporting requirements. Clootrack can fill the gaps and help me find the best solution given the individual project needs. This customization results in more impactful consumer intelligence insights."

Lori Rinderer

Senior Planner - Market Intelligence

Highly recommended on G2

Tired of insights that only get you only 70% of the way?

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Cover every channel your customers use

Over 1,000+ connectors - add custom ones with ease

Tailored workflows for your goals

We design data-specific workflows to help you achieve 100% of your goals

High quality, customized reporting

Deliver reports your executives will love

Ready to eliminate blind spots and boost insight adoption?

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Frequently asked questions (FAQs)

How does customization improve the accuracy and relevance of insights?

Insight generation involves data sourcing, preprocessing, analysis, and reporting. To be effective, these steps must align with your goals and data. Rigid processes can produce incomplete insights, requiring manual fixes later. Clootrack’s customization ensures insights are accurate, relevant, and ready to use—no extra effort needed.

How flexible are the customizations? Can I modify workflows mid-project?

Yes, you can update data sources, workflows, and reports anytime during the project.

What types of custom connectors can be added, and how complex can they be?

Clootrack’s data source module supports standard connectors for various data types, pull modes, refresh frequencies, and sizes. Connectors meeting these criteria can be added easily. More complex connectors are evaluated and handled on a case-by-case basis.

How quickly can a new connector be added and integrated?

We take 4 days to add a new connector.

Can the platform handle unstructured data from niche sources like smaller forums or internal databases?

Yes. Clootrack can easily process unstructured data from niche sources. It uses a built-in data crawler for online sources and supports custom connectors for internal databases. Its patented unsupervised theme analysis uncovers relevant insights from any niche segment.

Can I reuse customized workflows for future projects, or do I need to build them from scratch each time?

Yes, custom workflows can be reused for future projects.

Does the AI automatically suggest themes, or do I need to train it with examples first?

Clootrack uses unsupervised thematic analysis to detect themes automatically—no training required. Learn more here.

Can I edit AI-discovered themes if they don’t fully align with my requirements?

Yes, you can upload your own themes or customize those detected by Clootrack AI.

How are noise and irrelevant data filtered during pre-processing for workflows?

Clootrack’s analysis module identifies noise patterns and recommends cleanup actions, with the option to override if needed.

How granular can the dashboards go—can I drill down to individual feedback entries?

Yes, Clootrack’s insights are fully traceable to the original feedback.

Are dashboards interactive for presenting insights during meetings?

Yes, the dashboards are fully interactive and allow drill-downs to uncover insights quickly.

How does the platform handle visualizations for mixed data types (structured and unstructured)?

Templates support both structured and unstructured data. Unstructured data can be shown in raw form or as processed metrics like sentiment, themes, or aggregates. Structured data can also be displayed as-is or summarized with metrics.

What level of involvement is required from my team for customization?

Clootrack handles all customizations. Your team only needs to share goals or specific requirements.

How experienced are the data analysts handling the managed service?

Our data analysts are experts in the platform and customer analytics, with 3 to 5 years of experience.

Is there ongoing support for maintaining and updating customizations as needs evolve?

Yes. You can find more details here.

Can the tool be used for competitive benchmarking alongside internal data analysis?

Yes, Clootrack combines internal and online data to enable in-depth competitive benchmarking using a broad data set.