We were looking for valuable product insights which were very difficult to obtain from large data dumps. Clootrack helped us to get powerful, strategic business insights to be brought to the surface.

We were looking at the personal care market to understand the motivations of Brand Switch in the category. What I liked about Clootrack is the smartness: it picks the right conversations and reviews for the analysis unlike a lot of tools I have used. There are zero invalid conversations.

We offer a lot of mediums for our customers to make their voices heard: product reviews, surveys, and a section where customers can write about their experience. We were looking for a platform that could create a more structured output from these channels. We had interactions and POCs with multiple vendors and Clootrack stood out with their ability to get meaningful output from the various unstructured customer input channels.

We were trying to find brand associations in a quick manner. Clootrack is convenient, thoughtful, and quick. The best thing is their algorithm - they are able to take the intensity of emotion into account while analyzing online conversations.

We were looking for a fast and cost-effective way of getting insights into our customers and the market. My favorite part of working with Clootrack is their technology engine. It has been a great way of getting insights for us, and it is quite cost-effective.

I was looking for a company that could help me to answer questions in research in a much more authentic fashion, rather than going around with a questionnaire to people and asking them questions. This whole concept of getting into emotions and tonality of the emotions is definitely unique. The second part of the uniqueness comes through the fact that it is not just online conversations but also that we can take internal enterprise data whether it’s banking data or telecom or auto sector.

We have been doing NPS surveys for some time. However, the biggest issue has been convincing departments to take action on it. Because NPS questions are framed by business divisions and many times are biased to their understanding of business. Clootrack analysis brings out what customers want genuinely and is represented in verbatims. All business divisions oblige to take action on it as it is coming from the horses’ mouth.

When it comes to category understanding, the biggest challenge is where to start, what attributes to look at for your own brand and competition. There are several gaps that are left by listening and analytics tools. Clootrack helps clients find the drivers of conversation that are difficult to identify on social media. It helped us to streamline our social media conversation into relevant buckets.

There are many issues with respect to customer experience that most people in the company understand, but there are a few issues which only a few people understand and none of us knew if it was important to the customers. Clootrack was able to identify the issues that really mattered to customers.