Before discovering Clootrack, Hotel X faced several critical issues. Their traditional market research took months and they struggled to identify the right respondents due to diverse customer demographics. Designing efficient surveys with relevant questions was challenging, especially when searching for unknown aspects. Stakeholder disagreements and blind spots regarding customer expectations further complicated the process. Additionally, the online reputation management tools they used lacked a unified view, limiting their ability to make strategic decisions.

To overcome these challenges, Hotel X turned to Clootrack for real-time consumer insights to stay competitive. Clootrack collected guest feedback from major online and first-party sources, including key competitors. The platform pre-processed and cleaned the data to remove noise and irrelevant conversations. Through detailed analysis, Clootrack identified key guest priorities and the strengths and weaknesses of competitors, providing Hotel X with actionable insights for strategic growth.