V-Guard Announces Customer Experience Analytics Partnership with Clootrack

June 28, 2022

Bengaluru, India – 28th June 2022: V-Guard, (BSE BOM: 532953) (NSE: VGUARD), India’s leading manufacturer and marketer of electronics, electrical & consumer durable products, has tied up with Clootrack, an intelligent customer experience analytics platform. The partnership focuses on enabling V-Guard with actionable insights on their product range, competitive analysis, and understanding gaps in the market to improve their customer experience. Clootrack will help V-Guard aggregate data seamlessly across first and third-party touchpoints to analyze granular customer priorities for powerful insights, thus enhancing response time to serve the customer significantly.

V-Guard has been aggressively improving product development by digitally connecting products to meet customer aspirations. The company’s innovative product portfolio includes several innovative & futuristic products and differentiated offerings.

Nandagopal Nair, VP & Head - Brand and Communications, V-Guard, commented on the significance of the partnership, "In today’s time where the consumer travels multiple platforms before making an informed choice on the product/brand that he desires to consume, it is imperative for brands to understand this journey in much detail and harness those insights effectively. In Clootrack, we have found just that partner who has enabled us to navigate this complex consumer journey and feed us with relevant insights enabling us to understand the pain points and gaps of our discerning consumers and create meaningful products and experiences that will delight them”.

“We are truly delighted and proud to be associated with V-Guard as our esteemed customer,” says Shameel Abdulla, CEO of Clootrack. “Being India’s leading consumer brand with a wide range of thoughtful products and experiences to enrich consumer lives, we would endeavor to enable V-Guard with our deep-dive real-time analytics to capture the precious moments of customer experiences.”

Shameel says, “This is a momentous time when the customer experience insights can herald transformational improvements in service offerings in the fast-moving electrical and consumer durable sector’s customers, which enjoy a huge customer base. These insights will significantly boost V-Guard’s consistent and qualitative improvements in customer experiences and services. We look forward to creating tremendous value and working together to redefine customer experience to a new level.”