Before discovering Clootrack, consulting firm X faced several critical issues. Each pitch demanded 200-300 man hours, posing significant resource and time management challenges. The urgent nature of pitch requirements created a high-pressure environment, straining resources and requiring rapid team mobilization. Additionally, client expectations shifted towards impactful and actionable insights, making the need for substantive, strategic pitch content crucial over superficial details like company ethos

To tackle its challenges, consulting firm X turned to Clootrack, a platform that accelerates qualitative research by 10X, saving over 300 hours in pitch preparation. Clootrack gathered customer conversations from online channels like e-commerce sites, social media, and blog comments regarding the category and brand of interest. This data was analyzed to identify key market trends and drivers. Clootrack provided X with unbiased customer insights rapidly, detailing key priorities. These AI-powered insights enabled X to come up with data-driven, convincing ideas. Additionally, brand equity analysis highlighted the client's strengths and weaknesses, enhancing the impact of X's pitches.