Competitor analysis from every data source

From niche online sources to first-party data—we've got it all covered.

150+ Enterprises trust Clootrack

Recognized for exceptional user satisfaction on G2.

What makes us unique ?

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1000+ Data sources

Consolidate data from online and first-party sources

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Proprietary web crawler

Collects data from any public web page

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Loosely coupled integrations

Supports SFTP and other methods for legacy systems

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Custom sources

Add any online source in 1 day. Connect custom first-party data in 4 days.

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Fully managed service

Zero-resource deployment. Go live and configure changes faster than ever with our Data Analysts.

Patented unsupervised analysis

Patented unsupervised analysis

Unbiased thematic analysis. Covers both structured & unstructured data.

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“We chose Clootrack because it effortlessly consolidates global review data into a central hub, an absolute time-saver. The ability to filter data by country, region, category, SKU, and even competitor simplifies the quest for answers for our worldwide product management and marketing teams.“

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Ian Mullaney

VP - Sales and Marketing

Highly recommended on G2

Users Love Us Badge: Recognized for exceptional user satisfaction on G2.Easiest To Do Business With - Winter 2025: Awarded for outstanding ease of doing business in Winter 2025.High Performer - Fall 2024: Acknowledged as a high performer for Fall 2024.High Performer Enterprise - Summer 2024: Earned the High Performer badge for enterprise solutions in Summer 2024.

Highly recommended on G2

Struggling to capture competitor insights from the sources you need?

Cover every channel your customers use

Over 1,000+ connectors - add custom ones with ease

Do it the practical way!

Works with multiple tools

We know you're stuck with multiple tools because of

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Organizational silos
Integration
Legacy integrations
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Vendor lock-ins
features
Specialized features of tools

Works with data your tools can't reach

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Avoid the risks of incomplete competitor analysis

Progress

Incomplete
Competitor Analysis

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Misaligned
priorities

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Decline incustomer interest

Read the latest from Clootrack

Wagner reduced returns and improved Net Promoter Score

Wagner Plus Clootrack Tie

A Pharma major saved 64% in research time

A Pharma major saved 64% in research time

A PE firm save 188+ hours during due diligence

Clootrack insights save 188+ hours during due diligence

The fastest competitor analysis with the broadest data coverage

Frequently asked questions (FAQs)

How frequently can data updates be scheduled or automated?

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Data updates can be scheduled as often as needed, ranging from multiple times a day to once a month or a quarter.

How does Clootrack integrate with legacy systems and existing CRMs without disrupting workflows?

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Clootrack offers two seamless integration options for legacy systems:

  • Loosely Coupled Integrations – Supports endpoints like SFTP for quick and easy setup alongside legacy systems.

  • Custom Connectors – For systems with APIs, Clootrack builds custom connectors in just 4 days.

Can the custom connectors be reused across different teams or projects?

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Yes. Custom connectors can be reused across different teams or projects.

How secure is the data transfer, especially when connecting to legacy systems?

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Clootrack follows strict security standards, including GDPR, HIPAA, and ISO27001 compliance. Data is encrypted on transit and at rest. Further Clootrack removes PII from data before storage unless a client requests it to be stored.

How does Clootrack ensure data from all channels is accurately consolidated without duplication?

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Clootrack’s analytics pipeline includes a preprocessing step that removes noise and duplicates using models and data pattern rules.

What types of unstructured data can Clootrack analyze, and how does it process them?

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Clootrack analyzes both voice and text data. It converts all structured and unstructured data into a proprietary format optimized for AI analysis.

What is meant by zero-resource deployment? Is there any hidden technical setup required?

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Clootrack requires zero resources on your end for setup or configuration changes. Our data analysts handle everything, allowing you to go live in hours or days—not months.

How does Clootrack help overcome organizational silos compared to competitors?

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Organizations often use multiple tools for tasks like surveys, social listening, and complaint tracking. Clootrack integrates with most of these tools and can add new connectors in just days. It also aggregates online data, delivering a unified 100% VoC across departments.

In contrast, many competitors lack support for online data and custom connectors, forcing costly and time-consuming tool migrations with little ROI and high productivity loss.

What is the typical timeline to deploy Clootrack and start deriving insights?

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Deployment typically takes between 4 hours and 3 days, including security risk assessments, depending on the number of data sources.

How scalable is the platform for enterprises with thousands of data sources?

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Clootrack is designed to process massive datasets and has already analyzed over 16 billion data points in the past 7 years.

Does Clootrack require continuous monitoring, or is it largely automated post-deployment?

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Clootrack is automated post deployment.

What level of support is offered after deployment—technical or analytical?

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You'll have a dedicated Technical Account Manager to handle all technical and analytical needs—adding data sources, adjusting analysis frequencies, updating dashboards, and answering questions. Our customers love our support!

How customizable is the platform for teams with unique needs?

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Clootrack is fully customizable, supporting specific data sources, preprocessing steps, analysis flows, and dashboards. Learn more here.

How are insights presented—dashboards, reports, or automated summaries?

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Clootrack provides insights through dashboards, summaries via its GenAI agent, downloadable Excel files, or integration with endpoints like Snowflake.

How does Clootrack's unsupervised analysis differ from traditional NLP techniques?

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Clootrack’s patented unsupervised analysis uncovers themes from data without relying on rigid taxonomies or keyword buckets. Learn more here.

Can the platform analyze historical data, or does it only track real-time data?

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It depends on the data source. For online websites, Clootrack crawls and analyzes historical data. However, if the data comes from a connector, access to historical data is determined by the tool that provides it.

Can we monitor competitors globally, and does it support region-specific insights?

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Yes, it does. Some online sources, like Google and Yelp reviews, include location-specific metadata. Similarly, many first-party data sources also contain geographic details. In these cases, region-specific insights can be generated—often down to the zip code level.

Is web crawling legal?

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Yes, Clootrack uses legally compliant methods for web crawling. It does not collect private data that requires login access, nor does it crawl websites at high frequencies that could disrupt their operations.