Brilliant real-life examples of how CX Professionals have succeeded in linking investments to business outcomes.
Achieved a growth of $11.1Million, Efficiency (Cost Savings) of $7.9Million, and Retention of $6.0Million
Julie Ryan
Director, Patient Engagement & Customer Solutionsat The Janssen Pharmaceutical Companies ofJohnson & Johnson
20% Increase In Customer Engagement After Optimizing Digital Experience Across Different Devices
David Banks
Senior Director of Marketing at Bell Flavors & Fragrances
Lift Retail Sales By 30% And 58% Increase In Higher Ticket Items After Recreating A Holistic Customer Experience
DeAnn Campbell
Retail Strategy & Insights at AAG Consulting | Armstrong Alliance Group
Melissa initiated a data-first approach combined with design thinking techniques focusing on the stakeholder experience that allows all stakeholders to have a consistent experience across the organization. Here, a comprehensive data strategy helps to prioritize value-added activities and projects with better results.
Melissa Drew
Associate Partner at IBM
Pitch the CX Program to the right stakeholders
Build your own CX ROI model
Ensure the Right VoC is Captured
If You Can’t Measure It, You Can’t Improve It
Focus on Long-term CX Outcomes
Right Technology is Inevitable
Remember, It's a Continuous Improvement Journey
Finally... Proving the ROI of CX Increases Investment in CX
Clootrack’s Global CX ROI Study 2023 is the latest report of the wide-ranging Clootrack study series that helps the CX community to understand the challenges behind customer experience.
If you are an expert CX practitioner and want to share your thought leadership with the wider CX community, join our community of experts.
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