107 responses | 17 geographies | 16 industries | 05 Top challenges | 05 Recommendations
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Smart staffing - Distribute the analytics team between solving incoming analytical requests from stakeholders vs pro-active advanced analytics projects that showcase value and impact
Bala Venkataraman
Customer Insights Leader, Walmart Canada
We have lots of data across many platforms but lack a robust analytics process for developing insights.
Bonita Speck
Global Director Customer Experience and Expert Product OwnerSchneider Electric
"Good enough" approach and pressure on financials. If solutions are driven by manual work with assumed cost, it's fine to continue doing it that way and trimming down costs gradually instead of investing in improving the foundational stuff.
Daniel Mendez Costabel
Consulting Partner, Tata Consultancy Services
This kind of data-driven insight requires sophisticated analytics to collect, aggregate, and interpret customer usage data. Data is often dispersed across different systems and tools, making it difficult to create a unified view of the customer's product usage.
Sahruday Patnaik
Principal Customer Success Manager, Freshworks
Having results that are easy to understand and to then determine what to do with them...turning insights into action.
Greg Winget
Consumer Insights Manager, Campbell's
of data executives strongly suggest to invest in the right analytical tools and should be a top data strategy priority for 2024
of data executives suggest to
invest in a skilled team
data leaders quote Improving data integration as top challenge globally
say a serious lack in skill is a critical concern
of data executives cited a lack of real-time analytical tools as a major challenge facing them globally
of data leaders believe in a strongly aligned data strategies
of data executives reported that its important to derive insights from data
19% Software Development
10% Financial Services
09% Manufacturing
08% Information Technology
07% Retail
06% CX Consultancy
05% Services
04% Telecommunications
03% Educational Services
03% Market Research
03% Utilities
02% Entertainment
02% Personal Care
01% Non-profit Organizations
01% Software/App
Investing in the right tools is crucial for effective data management and analysis. Companies should prioritize investing in tools that can handle large amounts of data and provide insightful analytics.
Building a skilled team is essential for maximizing the value of data. Hiring individuals with expertise in data management, analysis, and visualization can lead to more accurate insights and decision-making.
Defining a clear data strategy is necessary to ensure that data is utilized effectively. Companies should establish goals and objectives related to data usage and outline a plan for collecting, storing, and analyzing data.
There are more amazing findings, insights, and takeaways in the report.
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Clootrack’s ‘107 Data & Analytics Leaders Speak Out: Challenges and Recommendations’ is the latest report of the wide-ranging Clootrack study series that helps the CX community to understand the challenges behind customer experience. If you are an expert CX practitioner and want to share your thought leadership with the wider CX community, join our community of experts.
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