The global writing instruments market size was valued at USD 13.9 billion in 2018. The important stakeholders in the writing instruments market are heavily focusing on product differentiation. Manufacturers are offering innovative, multipurpose, unbreakable and erasable pens that come in multiple color ranges and style. In this report, we give you insights into the customer conversations that will guide manufacturers to stand out in the writing instruments market.
The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgment. The source data used for the analysis are user conversations available publicly online like public forums and social media.
“Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.” – Dale Carnegie.
Brand managers and marketers are conducting audience analysis to look through the eyes of the customers – to see how consumers experience brands in the real world. Marketers are no more limited to just nice words and advertising; it has evolved into knowing customer perceptions – how customers really feel about their brands and what are the drivers of brand loyalty in today’s world.
We, at Clootrack capture every experience that customers have with their brands. We analyzed thousands of customer experiences to capture what people feel about a brand.
Consumers want something more than just the normal!
They want a pen that can write like a pen but should be able to be erased like a pencil leaving room for corrections. They really like it when they erase perfectly clean without smudging or rubbing a hole into the paper! Erasable pens which indeed do the job of not just writing but also deleting or erasing without leaving any marks or tearing the documents is a complete package for consumers who want to complete a puzzle or a Sudoku without leaving any mistakes. Manufacturers of erasable pens should note this factor and introduce revolutionary technology that brings the convenience of rewriting and erasing repeatedly without worrying about holes in the paper.
Pen manufacturers should take hints from these conversations analyzed by Clootrack by offering gel pens that not just can erase but are also easy to use by offering pens with an eraser at the top of the pen tip, retractable pens that can be pressed down. Consumers are asking for more variety when they use erasable pens. They have seen simple erasable pens, but what consumers are asking for is pens that can come in multiple forms such as pens with caps, retractable pens, a pen with good grip, and click to writing pens.
Erasable pens that can come in a range of colors are an artistic essential for writing, drawing, and coloring. Consumers who are either at work or home or at school prefer to have colorful erasable pens that can enhance their artwork, greeting cards, scrapbooking, and much more. Consumers are asking for a wide variety in color range, multi-color pens, bright ink colors, and sparkle ink pens. Manufacturers of erasable gel pens should offer a variety of desirable colors making them ideal for a variety of projects.
In addition to all the above important factors, consumers do not want to compromise on the smooth writing experience of an erasable gel pen. They want to enjoy easy writing, smooth writing, and fast-drying without smudging on the paper. Manufacturers of erasable pens should focus on offering a reliable pen that a consumer can pick up without doubt of smudging and leaking on the paper, and a pen that doesn’t skip, and its ink flow is steady and consistent.
Among all the stationery items, pens are the most widely used in schools, colleges, offices,s, and homes. With consumers asking for more than just a pen, there has been a rise in the demand for erasable gel pens. The erasable pen industry has seen itself growing and constantly innovating to provide consumers with unique and quality-driven gel pens. The information gathered from conversations of online consumers and market research is throwing light on the upcoming trends in erasable gel pens. Here are 5 emerging trends for the coming years:
Imagine when a kid writes all over his arm while being extra creative? Consumers will be definitely worried about the toxic effect on the kid’s skin. With high knowledge and information available for consumers, it is no surprise that they look for pens that are non-toxic and those which use safe ink. The emerging trend in this industry is to produce pens that do not use hazardous chemicals. The manufacturers of erasable pens have to move towards explicitly mentioning that the pens are non-toxic. The trend is moving towards manufacturing pens that ensure that they will not present any significant chronic adverse health effects to humans via ingestion or skin contact.
Imagine a person will sometime in the future say that he owns a pen that is 100 years old!! Yes, it could become true one day as the trend is moving towards owning an unbreakable pen. Consumers feel annoyed at the constant breaking of the pens when they are dropped or kept in pockets. The emerging trend in this industry is the rise of unbreakable pens that completely eliminates this issue. Manufacturers of erasable gel pens should focus highly on providing timeless, durable, and comfortable pens that can stand the test of time. That can be achieved in this day and age where the availability of more economical materials and methods of production is possible.
Gone are the days when a person carries a pencil, an eraser, a blue ballpoint pen, and a red pen to a school or a meeting. Consumers are looking at convenience and demanding ideal pens that can multi-task as a pencil or an eraser or even change colors instead of carrying multiple color pens. Manufacturers of pens should recognize the emerging trend of combining a variety of colors, pencils, highlighters, and pens with erasers. Manufacturers have to find suitable combinations and manufacture multi-function pens that suit the requirements of the majority of the consumers.
Consumers are confused over ballpoint pens that work everywhere and gel pens that are smooth but slow. Hybrid pens have come as a solution to the problems that consumers face with this confusion. Hybrid pens offer the best features of ballpoint pens and the best of gel ink rollerballs. And if this comes as a combination with erasable pens consumers no doubt will be delighted. The latest emerging trend is for pens that are hybrid at the same time erasable. Pen manufacturers are making a note of the emerging trend by innovating on hybrid pens by implementing hybrid ink technology.
For busy professionals, a smart pen that can record lectures and meeting minutes will be a wonderful innovation. The emerging trend in the pen industry is to have smartpens and recorded pens that can satisfy both style and functionality. Manufacturers of pens should go one step ahead to offer pens with higher power microphones that can pick up sounds even from a faraway distance. The pens should come with Easy One-Touch Recording that can be started just with the push of a button.
Erasable gel pens are perfect companions for students, professionals, and artists. Consumers are becoming highly innovative and asking for factors that can make pen work wonders. when brands understand their audience correctly, they can plan and execute marketing campaigns and promotions easily. A few decades ago, gaining an understanding of one’s audience was possible only by surveys and market research. But today, using social media data, audience analysis can be performed by brands to gain actionable business insights about their target audience.
Do want to know what other important factors that customers are looking for while buying an erasable gel pen? You can download the pdf version of the complete report for free. Enter your email at the end of this report and we’ll send it to you for FREE.
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