Voice of Customer Analytics that drive real impact

Uncover hidden 'Whys'. Drive results in record time.

150+ Enterprises trust Clootrack

Recognized for exceptional user satisfaction on G2.

What makes us unique ?

Unified view across 100% data

Consolidate data from online and first-party sources with 1,000+ connectors

Patented unsupervised analysis

Unbiased thematic analysis. Covers both structured & unstructured data.

Multi-level drill down reporting

Get to the WHY with flexible, in-depth reporting.

Highly customizable

Tailor data sources, analysis workflows, and reports for actionable insights.

Fully managed service

Zero-resource deployment. Go live and configure changes faster than ever with our Data Analysts.

GenAI assisted

Provide lightning-fast answers to stakeholder questions.

“We chose Clootrack to consolidate all of our customer data in one platform and leverage advanced AI algorithms to detect changes proactively, ensuring we elevate the voice of our customers in real-time and ultimately support strategic organizational improvements and data-driven decision making."

Jenna Pepers

Senior Customer Experience Manager

Highly recommended on G2

Users Love Us Badge: Recognized for exceptional user satisfaction on G2.Easiest To Do Business With - Winter 2025: Awarded for outstanding ease of doing business in Winter 2025.High Performer - Fall 2024: Acknowledged as a high performer for Fall 2024.High Performer Enterprise - Summer 2024: Earned the High Performer badge for enterprise solutions in Summer 2024.

Not seeing the ROI you expected from your VoC program?

Know the unknowns and drive RoI

18%

Drop in returns in a quarter

35%

Decrease in churn in 4 months

12%

Reduction in contact center call volumes

300+

Hours saved per strategic workshop

188

Hours saved per due diligence

3X

Faster new product development

A robust, enterprise-ready platform

94.5%+

Accuracy

55+

Languages

HIPAA GDPR ISO27001

Zero data retention in models

Searching for AI that's truly enterprise-ready?

Read the latest from Clootrack

Wagner reduced returns and improved Net Promoter Score using Clootrack’s CX analysis solution

Wagner Plus Clootrack Tie

A banking major reduced user churn using Clootrack’s AI-powered engine

A banking major reduced user churn using Clootrack’s AI

Clootrack insights save 188+ hours during due diligence

Clootrack insights save 188+ hours during due diligence

1000+ data connectors across channels

Elevate your VoC analytics to drive real impact

Frequently asked questions (FAQs)

How does this VoC analytics platform work?

Our platform has four key modules:

  • Data Aggregation – Collects data from multiple sources, including online and first-party data.
  • Data Preprocessing and Cleaning – Cleans and preprocesses data to remove noise, such as duplicates, irrelevant information, and bot-generated data, ensuring high-quality inputs for analysis.
  • Analysis Workflows – Custom workflows are designed based on specific goals. You can as well pick from predefined workflows. For example, call center intelligence and survey analysis each follow unique workflows.
  • Insights Reporting – Insights are delivered via a dashboard, also featuring a GenAI copilot for instant querying.

Our team handles the full setup, enabling you to achieve results quickly. The set up takes a couple of hours only.

What sets Clootrack apart from other VoC analytics solutions?

Clootrack stands out with these key features:

  • Complete Data Coverage – Analyzes 100% of your customer voice by integrating both internal and external data sources, leaving no gaps.
  • Patented Unsupervised Analysis – Uses unbiased thematic analysis instead of rigid taxonomies or keyword buckets, helping you uncover hidden insights.
  • Actionable Workflows – Custom-built analysis workflows align with your goals, turning insights into actions.
  • Customizable Dashboards – Multi-level, drill-down dashboards let you quickly uncover the “why” behind feedback.
  • Fully Managed Solution – Combines platform + people. Clootrack’s analysts set up and configure everything, so you can go live and make changes fast with zero resource deployment.
  • Data Source Flexibility – Works seamlessly with all data sources, avoiding bias and making it easy to migrate or expand systems.

What if I have data sources that aren’t covered by Clootrack’s connectors?

Clootrack also supports loosely coupled endpoints like SFTP, Amazon S3, Azure Blob Storage, or Google Cloud Storage. If your data source supports APIs, we can build a new connector in just four days.

How do you ensure Clootrack’s insights are straightforward for frontline teams to use, without needing a data scientist?

Clootrack dashboards are fully customizable and can be tailored for frontline teams with minimal effort. Plus, AskClootrack, our GenAI agent, answers natural language questions directly from the data, making it fast and simple to use.

Can Clootrack handle large datasets, like millions of data points?

Absolutely. Clootrack is designed to process massive datasets and has already analyzed over 16 billion data points in the past 7 years.

How does Clootrack handle Personally Identifiable Information (PII)?

Clootrack removes PII from data before storage unless a client requests it to be stored. If stored, we strictly follow GDPR guidelines.

How advanced are Clootrack’s text and voice analytics? Can they capture subtle sentiment nuances?

Clootrack uses a unique unsupervised theme analysis approach, identifying patterns in data instead of relying on rigid taxonomies or keyword-based grouping.

This method covers all topics in a conversation, even when multiple themes are discussed, and organizes them into multi-level structures. Researchers can drill down from a high-level view to actionable insights and customer journeys, enabling faster decisions and alignment across teams.

Clootrack also uses Aspect-Based Sentiment Analysis to capture every emotion expressed in a conversation. It tracks sentiment by theme and measures intensity on a scale similar to the Likert scale, allowing for more nuanced emotional analysis and generating NPS based on 100% of customer interactions.

Can we customize the analytics and reports to align with our specific KPIs, business units, or workflows?

Yes, Clootrack’s platform includes four key modules—Data Ingestion, Preprocessing & Cleaning, Analysis Workflow, and Reporting. Each module can be fully customized to fit your goals, KPIs, roles, and workflows, delivering actionable insights without guesswork.

What kind of customer support, training, and documentation do you provide?

Our support is fast and hassle-free. Unlike other tools, Clootrack is fully set up by our Data Analysts, so you can start using insights right away without any setup effort. For questions or changes, just reach out to your support contact via email or other channels—we’ll respond quickly and efficiently.

We also provide training materials, including documentation and videos.

What ROI can we expect, and how does your pricing scale with usage?

Clootrack customers typically see 4X–38X ROI.

Our pricing isn’t based on user seats—we aim to make your organization data-driven, so there are no limits on user access. Instead, pricing scales with the amount of data processed, aligning with our costs.

How does Clootrack ensure the security and compliance of customer data?

Clootrack follows strict security standards, including GDPR, HIPAA, and ISO27001 compliance. We offer multi-tenant data segregation, geographic data residency options, and regular security assessments to meet enterprise-grade requirements.