Clootrack is a real-time CX analytics platform for B2C brands, consulting firms and private equity funds, uncovering actionable insights into the 'why' behind customer experiences. It offers a unified view of CX through customer conversations across various online channels and first-party data.

Clootrack serves 150+ global brands across sectors like finance, retail, D2C, hospitality, auto, utilities, consulting, and more. Check our case studies to see how they use our platform for real-time insights into customer experience, brand tracking, and competitive analysis.

Clootrack offers pricing details and enterprise packages upon request. Reach out for our rates or to arrange a demo on how we can help your brand.

Traditional market research is often too slow for today's fast-paced business environment, bogged down by bias from questionnaire design, lengthy durations of months, and high costs. These methods struggle to keep up with rapid market changes and can overlook key customer factors due to the researchers' preconceptions.

Clootrack, however, leverages real-time consumer data from a wide range of sources, delivering insights in just hours and updating them as needed to stay current. Moreover Clootrack insights are unbiased and highly granular.

Clootrack thoroughly analyzes categories by monitoring a wide array of data sources, not confined to a specific list. It supports online sources like social media, eCommerce sites, review platforms, blogs, specialized websites, and forums.

Additionally, Clootrack integrates deeply to access internal enterprise data, even with systems not having API interfaces, capturing all customer conversation sources—surveys, CRM tickets, call center interactions, website/app feedback, and emails.

Customers behave differently across channels, making it crucial to gather statistically significant samples of these interactions across various segments. Additionally, with products and services becoming increasingly commoditized, ideas for differentiation often emerge from long tails as in any deep qualitative analysis.

Brand monitoring typically relies on keyword-driven themes, offering broad sentiment and themes about a brand. However, this approach has drawbacks:
‍
a) It often misses key data sources where customer conversations happen, relying too much on noisy social media channels.
b) It generates non-actionable insights, like word clouds or vague theme categories, that don't lead to clear actions.

Clootrack addresses these issues, providing a real-time, accurate assessment of customer experience.

A customer review's star rating, like 4 or 5 stars, offers a quick overview. However, each review contains specific opinions that can be positive or negative.
Clootrack's engine digs into these reviews to identify emotions and themes within each opinion, revealing the true details of customer expectations for your brand and competitors.

Yes, but minimally. It's mainly for responding to critical incidents that impact accuracy or performance, and during model training.Clootrack minimizes human intervention to avoid bias. Our AI engine is highly advanced, operating with little human oversight.

Clootrack AI features specialized analytics agents designed to grasp the voice of customers from both text and voice, boasting over 92% accuracy in analyzing conversations across 55+ languages—a level of detail beyond the reach of standard text analytics tools. This foundation of precise, data-driven insights bolsters your decision-making confidence.Further the models and algorithms are continuously updated to keep up with the latest trends.

Clootrack has algorithms to detect fake reviews. Clootrack filters out bogus reviews before analysis, and the output is based on genuine reviews.

Social media listening tools are designed to get responses to only a particular query that they are looking for. They have to configure a theme bucket to get it, which is query-based. There are severe language-dependent shortcomings that make the configuration ineffective in multiple languages. Social listening tools don't have AI capabilities to analyze. There are nuances where the qualitative study given by them is ineffective. Further, the data sources are limited. Further, the social media listening tools have been built for campaign management, making them ineffective in assessing qualitative customer experience.
This is where Clootrack’s AI makes the difference. Clootrack covers data sources both online and enterprise, which have humongous data on customer conversations. We can identify topics and sub-topics that are spoken by customers in an unsupervised fashion. This reduces the effort, makes the analysis effective and unbiased.