Before discovering Clootrack, Brand X faced several major obstacles. It struggled to consistently access region-level experience factors from headquarters and encountered difficulties understanding brand health and competitive positioning through customer feedback. The NPS scores at clinics failed to provide comprehensive insights into customer satisfaction. The traditional surveys were ineffective at identifying competitors' strengths and weaknesses at scale. Additionally, the time-consuming and expensive nature of qualitative research hindered the ability to gather valuable market insights. Recognizing the rapid evolution of market trends, Brand X realized the need for a more agile and cost-effective research solution to stay competitive and informed.

To address its challenges, Brand X turned to Clootrack for real-time consumer insights, capturing target audience sentiments. For the oral surgery care brand, Clootrack gathered hyperlocal customer conversations from clinics, online sources like Yelp and Google, and major competitors. It also ingested NPS survey open ends. The platform pre-processed and cleaned this data to remove noise and irrelevant content. Through detailed analysis, Clootrack identified key customer experience factors and their levels across regions and examined the strengths and weaknesses of competitors at a clinic level.