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Ashik Kalam

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The No.1 Customer Experience Breaker in Your Company

Even when the leaders of organizations are convinced that they need to deliver superior customer experiences, they often fail to do so in practice. Why is this?

March 13, 2023

Don't Make This CX Mistake 80% of Companies Make

80% of brands surveyed in a Bain & Company study believed they delivered a “superior experience” to their customers. However, when customers were asked about their own perceptions, only 8% of firms were found to be delivering a superior customer experience. In the increasingly competitive market... today for goods and services, Customer experience has become a key differentiator and a major driver of customer loyalty and revenue growth. However, some companies excel at delivering great customer experiences, while others are clueless.

March 6, 2023