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April 22, 2019

What is perception in marketing?

A marketing concept that encompasses a customer’s impression, awareness and/or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels.

April 22, 2019

What is Brand Perception?

Brand perception is a special result of a consumer’s experiences with a brand. It’s highly pivotal to a marketing strategy as it’s often what elevates a simple product or company into a brand: the same as putting a face to a name.