The formal definition of customer perception is, “A marketing concept that encompasses a customer’s impression, awareness and/or consciousness about a company or its offerings.” To put it simply, customer perception is what your customers and potential customers think of your organization.
A marketing concept that encompasses a customer’s impression, awareness and/or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels.
Brand perception is a special result of a consumer’s experiences with a brand. It’s highly pivotal to a marketing strategy as it’s often what elevates a simple product or company into a brand: the same as putting a face to a name.
