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Travel App: 6 Delightful Audience Insights Based on Customer Journey

Brand Conversation Analysis –  Travel App 

Regions: India 

Travel apps are allowing customers to plan everything in just one click. Travel bookings applications are on a steady rise and online travel sales figure is projected to grow to 755.94 billion U.S. dollars in 2019!! Growth of travel and tourism and the availability of travel apps has made consumers happier then ever before.  The online user conversations reveal interesting insights into consumer preferences and their dislikes. This report offers an in-depth analysis of the travel app market in India that aids to identify the potential investment opportunities. 

Methodology

The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgment. The source data used for the analysis are user conversations available publicly online like public forums and social media.

 

47,984

Total number of conversations analyzed

6 Delightful Audience Insights 

Audience insights are gathered by performing audience analysis. Audience Analysis refers to the research conducted by brands to understand their audience on aspects such as their behavior, interests, preferences, gender, location, age, demographics, and other relevant elements of a group. A few decades ago, gaining an understanding of one’s audience was possible only by surveys and market research. But today, using social media data, audience analysis can be performed by brands to gain actionable business insights about their target audience. 

Travel Apps are making online customer journey smooth and effortless by offering easy and quick booking and search features. This makes a winning combination that engages and excites the customers. 

Through a detailed analysis of 47,984 online consumer conversations, Clootrack has listed down the top 6 drivers that buyers consider in a travel app. 

1. Advanced Search

Travel apps offer advanced searches where one can search for flights, hotels, rental cars, exclusive deals and price alerts. It helps to search the most suitable and the best options for travelers. Customers are looking for more booking choices like details of connecting flights and terminal interchange times. Travel apps that can offer advance search functionalities and smooth online booking experience by matching with the users’ expectations and requirements will stand out from the rest of the travel apps. 

2. Search Booking

Travel apps that offer search options that include information on connecting flights, terminal information,free baggage and visa requirements will be a great hit with the customers. Search capabilities must ease the traveler’s booking experience by incorporating latest technology.

3. Filter Time

Travelers have different kinds of requirements. Travel apps that gives more filtering options for the arrival time of day, hours of target time, takeoff and landing times will make a customer better equipped before making booking decisions. 

4. Search Options

Travel apps are highly search-orientated in order to maximize searches and thereafter bookings.  They should offer search suggestions to be saved for later, searches for baggage allowance and visa requirements.

5. Filter Provider

One of the other booking and search options that consumers are looking is efficient filters for service provider. Offer options such as choose by brand, chose by frequent flyer options and discounts offered by different providers to make an easy choice of the service provider. 

6.  Proper Search

One of the things that can irritate your users is when you are offering some impossible suggestions like an overlapping flight, or when the hotel and airline rules are clashing, or too much of waiting time. Instead offer undesirable options only when a user requests for it.

One of the things that can irritate your users is when you are offering some impossible suggestions like an overlapping flight, or when the hotel and airline rules are clashing, or too much of waiting time. Instead offer undesirable options only when a user requests for it.

Top 3 Feel Good Factors

A feel good factor is something that makes people feel happy and positive about the products and services that are offered to them. Travel apps should offer feel good factors to its users which will make them come back again and again.

We analyzed and below are top 3 factors that make travel app users feel good about the travel service provider:

Top 1: Customized Packages

Customers are expecting a wide range of holiday packages including niche and exotic packages such as Tour package, honeymoon package, pilgrimage package and many more. Customers feel value for money when customized packages are offered.

Top 2: Personalization

With personalization, travel apps can deliver relevant offers content to users based on what they’ve clicked and by studying behaviors of their visitors. Travel apps can guide users with personalized messages search preferences, preferred provider and frequent flyer status. It is high time that travel apps put this info into use.

Top 3: Travel Suggestions

This is add-on feature that customers are looking forward while booking holidays. When the app suggests local site seeing, or food and entertainment, or shopping, the customers get a feel that the travel app is indeed going beyond and giving additional service. This is an excellent opportunity for travel sites to engage and attract their visitors right away and create a feel good factor.

Detailed Report

With audience analysis, promoting your product to target audience becomes easier. Audience analysis gives access to the interests of your potential customers, thereby promoting your product better. Audience analysis helps companies to discover not just their own audience but to identify the audience of competitors as well. As a result of audience analysis Brands can design strategies to capture the competition based on insights relating to the likes and dislikes of their audience. Based on audience analysis brands can know other interesting insights about travel apps. You can download the pdf version of the complete report for free.

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