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November 20, 2018
Demand for biscuits in India is increasing due to its convenience, healthy and exotic options available with attractive packing. The factors driving the biscuit industry in India are the availability of a range of flavors at a minimal cost. The growing interest towards healthy and organic biscuits is offering further growth opportunities.
November 07, 2018
Food brands are experimenting with a seamless customer experience. Snacking is emerging as an alternative to a full-fledged meal. Consumers, who are busy, find it easy to snack at intervals, replacing the full-fledged meals. But what are the factors that are motivating a consumer to reach out to snacks? What are the key drivers of customer experience for salty snacks?