We’ve all had customer experiences that range from awesome to infuriating. Over the last few years, watches have gained significant popularity as a fashion accessory as well as a fitness accessory. Lately, watches are recognized as a status symbol and come with a combination of style and technology. Consumers often choose a watch that gives them the highest utility, and thus consumers’ preferences can be easily observed through their choices. It is found that style, design, and quality have a significant influence on the process of determining preferences. This report aims to help watch manufacturers understand what truly drives a great customer experience.
The COVID-19 crisis has had a phenomenal impact on the global and Indian Banking sector. It is becoming increasingly important to take a long view of the situation and prioritize accordingly. For banks, resilience, fueled by digital agility, is a way forward to achieve relevance post-COVID-19.
Customer experience is becoming an important competitive differentiator in the insurance industry. A better understanding of customer expectations and consumer behaviors becomes the key to engaging customer experience. This report offers insights into the key drivers of customer experience and delight drivers obtained based on customer reviews and online conversations relating to life insurance in India.
Focusing on customer experience can transform the online jewelry business. In India, the jewelry business is one of the most conservative industries. However, with the advent of technology, it has been obvious that things cannot continue in this fashion. Online shopping has become a significant part of customers and even a traditional industry cannot brush it aside. Jewelry brands need to understand what delivers a great customer experience. In this report, we bring deep consumer insights into online jewelry websites, covering the key drivers of great customer experience.
Demand for biscuits in India is increasing due to its convenience, healthy and exotic options available with attractive packing. The factors driving the biscuit industry in India are the availability of a range of flavors at a minimal cost. The growing interest towards healthy and organic biscuits is offering further growth opportunities.