Demand for biscuits in India is increasing due to its convenience, healthy and exotic options available with attractive packing. The factors driving the biscuit industry in India are the availability of a range of flavors at a minimal cost. The growing interest towards healthy and organic biscuits is offering further growth opportunities.
The rising population of the Indian middle-class consumers and the added ease of shopping from direct selling has created a tremendous shift in spending patterns of consumers. Indian consumers are shopping products that are aimed at the improving lifestyle, high-quality brands, wellness products, international vacations, health products and many other luxury products. To stay ahead of the competition curve, direct selling product manufacturers need to constantly find factors that delight their consumers by offering innovative products.