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Life Insurance: 5 Key Adoption Drivers Based on Customer Experience

February 04, 2020

Life Insurance: 5 Key Adoption Drivers Based on Customer Experience

Life Insurance Industry in India has shown a growth rate of 10.73% in 2019 compared to 2018 in total first-year premium collection. Expected growth in the Life Insurance Industry is approximately 12-15% percent annually for the next three to five years. Private players occupied a market share of 33.51% in new business in 2019 This report offers insights into the customer perception and delight drivers obtained based on customer reviews and online conversations relating to life insurance in India.

Online Jewellery: 5 Amazing Opportunities Uncovered From Customer Perception Analysis

April 24, 2019

Online Jewellery: 5 Amazing Opportunities Uncovered From Customer Perception Analysis

Online shopping has gone to an extent that people prefer to buy high-worth items such as gold jewellery also online. There can be nothing more comfortable to sit at the convenience of your home and take opinions of friends and family by sharing pictures before buying your favorite piece of jewellery. But it is also true that people don’t trust online jewellery websites so easily. Clootrack analyzed online consumer conversations and has put together a list of features that customers prefer in an online jewellery store.

Direct Selling: 5 Impressive Brand Insights Based on Competitive Intelligence

November 13, 2018

Direct Selling: 5 Impressive Brand Insights Based on Competitive Intelligence

The rising population of the Indian middle-class consumers and the added ease of shopping from direct selling has created a tremendous shift in spending patterns of consumers. Indian consumers are shopping products that are aimed at the improving lifestyle, high-quality brands, wellness products, international vacations, health products and many other luxury products. To stay ahead of the competition curve, direct selling product manufacturers need to constantly find factors that delight their consumers by offering innovative products.