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Salty Snacks: 4 Factors Driving Exceptional Customer Experience

November 07, 2018

Salty Snacks: 4 Factors Driving Exceptional Customer Experience

Food brands are experimenting with a seamless customer experience. Snacking is emerging as an alternative to a full-fledged meal. Consumers, who are busy, find it easy to snack at intervals, replacing the full-fledged meals. But what are the factors that are motivating a consumer to reach out to snacks? What are the key drivers of customer experience for salty snacks?