One-click Integration With Public And
Private Enterprise Data
Clootrack obtains open-ended customer conversations from a wide range of sources - Public and private enterprise data.
Public data sources include eCommerce sites, forums, blogs, social media etc. Private enterprise data includes customer care tickets, open-ended NPS surveys, website/app feedback and chat bots.
Clootrack functions with minimal configuration effort and supports 55+ languages.
Understand The Genuine Needs Of Customers
From Billions Of Customer Opinions
Our intelligence platform analyzes billions of customer opinions from all data sources in real-time to reveal topics that matter most to the customers.
Clootrack can distinguish between a high-quality review and a pointless comment. It understands the emotional intensity of the opinions to clearly identify customers’ pressing needs.
Identify Granular Insights And Be The First To Respond To The Changing Customer Priorities.
Clootrack has the ability to gain granular insights into customer demand, so as to better strategize product offerings and features.
Understand Your Competition Like Never Before. Detect New Entrants in The Market.
Clootrack Platform offers actionable and competitive insights into what the competition is doing. With the highest accuracy, Clootrack can pinpoint on your competitors’ key brand drivers and detect new entrants in the market before anyone else.
Increase Your Team's Productivity While We Do The Hard Work!
Clootrack helps your team make smarter decisions faster by surfacing and sharing customer insights across the organization. Provides dashboards that you can drill-down to the data that matters to you.
Our platform can identify the most impactful brand decisions that can positively influence your customers and beat your competition while saving you time and money.
We Are Different
Granular data drilldowns at subtheme, brands and SKU level
Manual keyword configuration makes granularity impossible
High technology barrier
90%+ accuracy on themes and sentiment
Depends on keyword configuration
Dependable as custom developed
Refreshes as needed - weekly, fortnightly, monthly etc.
Extremely slow to design and execute
Time consuming to configure keywords
Depends on implementation
Deep and actionable
Insight poor output
Affordable and cost-effective
Used by businesses of any size
Difficult and Costly to scale
Depends on implementation
Supports 55+ Languages
Depends on language expertise of the admin
Depends on implementation
First party and third party/online data
Only online data sources
Depends on implementation
No effort on Keyword configuration
High effort to run a study
High effort to set up
High technical and product development effort
Frequently Asked Questions
Clootrack is a real-time customer experience analytics platform for brands and agencies of all sizes. Clootrack helps you identify actionable qualitative insights that will move the Customer Experience for your brand significantly. Clootrack presents a single view of customer experience based on customer feedback from diverse channels, both online and enterprise data.
Clootrack is used by over 150 brands around the world in industries ranging from banking and finance, retail, D2C brands, hospitality and tourism, auto and transportation, utility services, and many more. Take a look at our case studies to understand how brands use our platform to get customer experience insights, real-time brand track, and competitive intelligence.
Clootrack provides its basic and enterprise pricing packages on request. You can request our pricing plans or request a demo to discuss how Clootrack can benefit your brand.
Traditional market research tends to be too slow for today’s businesses, where things change rapidly over the course of the day. Traditional market researchers identify an opportunity, then go on to collect the needed information, and later formulate a strategy.
Traditional market research is dogged by three basic issues:
1) Bias - Traditional market research is run based on questionnaires. The questionnaire design is driven by the knowledge of the researcher and can miss out on several important factors for the customer.
2) Long duration - Traditional market research takes months to complete, making it impossible to react to fast-changing market trends with traditional market research.
3) Cost - Data-driven decisions need extensive research and study and need to be more frequent, making traditional market research very expensive.
Clootrack uses real-time consumer data that is easily and already available from various data sources. We can generate consumer insights within a matter of hours and further refresh it as needed to keep it the most real-time.
As much as it requires to analyze a category thoroughly.
Clootrack can monitor a host of data sources and is not limited to a defined set of sources. Online data sources supported are social media, eCommerce websites, review websites, blog comments, domain-specific sites, and peer-review forums.
Clootrack has extensive integrations to fetch data from internal enterprise data, including loosely coupled integration without APIs. Open-Ended NPS Feedback, CRM tickets, website/app feedback, email feedback, open-ended surveys, and customer suggestions.
A population of data represents a complete set. Whereas a sample is just a portion of the entire population. When customer reviews are extracted from digital sources, it is impossible to ascertain the total number of reviews available out there, and thereby choosing a portion from an unknown number is impossible.
Clootrack does not believe in taking a sample that is statistically meaningless. And hence we do not support making critical business decisions based on meaningless sampled data.
We at Clootrack rely on and gather customer reviews that are most updated and refreshed for accurate output. Considering the entire population gives our AI greater evidence to draw insights, thereby improving the quality of the output.
Brand monitoring is driven by the keywords configured for a purpose. Brand monitoring tools give general terms and sentiment associated with a brand. The insights provided has two main issues:
- a) Data Sources: Prominent data sources where customer feedback is present are not covered by the tools. The insights are primarily driven by social media channels, which have more noise
- b) Non Actionable Insights: Word clouds, or keyword driven theme buckets do not help to arrive at actionability.
Clootrack is designed to overcome these issues and make a true assessment of customer experience in real-time. Clootrack helps to evaluate the strengths and weaknesses of your competitors in comparison with your own brand strengths and weaknesses.
A customer review can be rated in terms of number as a 4 star or a 5-star review. This will no doubt give an overall opinion. But within each review, there can be opinions that are either positive or negative.
Clootrack engine extracts opinions from reviews and identifies customer emotion against each of the opinions expressed. This helps you understand the nuances of customer expectations from your brand and competition.
Yes, but to a very small extent. This is only done to take action in cases where the system raises alarms in case of any critical incidents that affect accuracy or performance.
Clootrack consciously avoids human intervention as chances of bias increases with human intervention. Our Artificial Intelligence engine is exceptionally sophisticated and is designed to function with minimum human supervision.
Clootrack AI uses sophisticated text analytics under the hood to understand the voice of customers. The system is trained to understand customer conversations and derive meaningful qualitative insights.
Clootrack AI has 90%+ accuracy in understanding customer conversations. Plain text analytics tools are not able to extract granular insights with this accuracy.
This helps you base your decisions on solid data-driven insights and be confident of your decisions.
Clootrack has algorithms to detect fake reviews. Clootrack filters out bogus reviews before analysis, and the output is based on genuine reviews.
Social media listening tools are designed to get responses to only a particular query that they are looking for. They have to configure a theme bucket to get it, which is query-based. There are severe language-dependent shortcomings that make the configuration ineffective in multiple languages. Social listening tools don't have AI capabilities to analyze. There are nuances where the qualitative study given by them is ineffective. Further, the data sources are limited. Further, the social media listening tools have been built for campaign management, making them ineffective in assessing qualitative customer experience.
This is where Clootrack’s AI makes the difference. Clootrack covers data sources both online and enterprise, which have humongous data on customer conversations. We can identify topics and sub-topics that are spoken by customers in an unsupervised fashion. This reduces the effort, makes the analysis effective and unbiased.
Clootrack aggregates the data from the bottom, starting from the item going all the way to the holding company. All the data that we collect is arranged around the category hierarchy. Holding company->Brand->Sub Brand->line item-> Item (SKU).
This kind of arrangement allows us to carry out detailed analysis at the brand level and will include all the items under the specific brand. This process is called ‘bucketing’ and involves careful assessment of the items included in each bucket.
Clootrack engine is designed to ensure that all reviews related to a specific item are grouped into the same bucket. Many times retailers assign different names though they are the same products. Our AI is designed to identify the specific items though they are named differently. This ensures that you get an accurate picture of the competition products.
Yes absolutely. Clootrack AI has been designed keeping in mind the exponential growth of customer reviews. As Clootrack does not believe in sampling the data, we have built our AI with big data in mind.
Clootrack also supports aggregating and processing large amounts of enterprise internal data in the form of NPS response, CRM tickets, website feedback, chatbot feedback, and so on.
Clootrack platform has analyzed 10 billion+ customer conversions so far.
In today’s fast-changing world, all kinds of businesses are capitalizing on consumer insights. We have seen that the most successful brands depend on consumer insights research to design their business and marketing strategies. Clootrack research is ideal for B2C businesses or agencies and consultants working with these brands.
Clootrack platform is flexible to bring in specific insights and data manipulations as needed by your brand.
Clootrack has been extensively used by businesses in verticals such as banking and finance, D2C brands, hospitality and tourism, auto and transportation, utility services, and much more.
Clootrack clients get complete access to the web dashboards that carry the insights. Clients can segment and drill down the insights using the web dashboard and download raw data directly from the dashboard.
Clootrack does not share any personal identifiable information and is GDPR compliant.
Yes! Clootrack supports 55+ languages, unifying conclusions across a wide segment of customers.
No, Clootrack does not require any special technical setup. Clootrack insights platform is super easy to set up and doesn’t involve a steep learning curve.
The complexity of many analytics and insights tools is that it needs you to get support from your internal Tech/IT department to implement it. Not just that, some tools need heavy investment to set up and a lot of time wasted in the entire setup process.
Clootrack is an easy platform that does not require any resources to configure or set it up from your side. Clootrack’s AI is intelligent and can perform data collection and data processing independently to derive actionable insights.
Yes, Clootrack is GDPR-ready. Our services aim to help you understand and interpret customer experience anonymously, without personally identifying individual users. We are committed to respecting your online privacy. We further recognize your need for appropriate protection and management of any personal information you share with us—more info on our GDPR compliance page.
Yes, we do offer market research reports. Clootrack is a consumer insights company operating with an aim of providing the most powerful consumer insights to our clients and not limiting ourselves to data. We understand that our clients need a deep dive into the data for which they might not have enough time and resources. This is why Clootrack offers deep insights in the form of a market research report that can be customized to suit the needs of our clients.
Yes, Clootrack’s AI can be applied to other tasks. As our AI is intelligent and built to tackle huge text data, it can be applied for analysis and classification of text, thereby apply it for other use cases. Clootrack AI has been created with the main goal of identifying customer experience insights using customer conversations. Nevertheless, for effective and accurate results, it has to be tailored to specific tasks.
Yes. Clootrack helps you understand actionable insights from NPS open ends. This helps you answer the whys of low NPS scores at touch points or a brand as a whole.
Impeccable Data Security
We are committed to protecting your data and ensuring that your data is safe and secure. We follow industry-standard security practices.
- GDPR Compliant
- ISO 27001
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What Our Customers Say
We were looking for valuable product insights which were very difficult to obtain from large data dumps. Clootrack helped us to get powerful, strategic business insights to be brought to the surface.
ECommerce Manager at a Major Apparel Brand
We were looking at the personal care market to understand the motivations of Brand Switch in the category. What I liked about Clootrack is the smartness: it picks the right conversations and reviews for the analysis unlike a lot of tools I have used. There are zero invalid conversations.
Vice President CX Strategy, MullenLowe Lintas Group
We offer a lot of mediums for our customers to make their voices heard: product reviews, surveys, and a section where customers can write about their experience. We were looking for a platform that could create a more structured output from these channels. We had interactions and POCs with multiple vendors and Clootrack stood out with their ability to get meaningful output from the various unstructured customer input channels.
Process Excellence, Tata Cliq
We were trying to find brand associations in a quick manner. Clootrack is convenient, thoughtful, and quick. The best thing is their algorithm - they are able to take the intensity of emotion into account while analyzing online conversations.
Group Corporate Brand at a Multinational Automotive Brand
We were looking for a fast and cost-effective way of getting insights into our customers and the market. My favorite part of working with Clootrack is their technology engine. It has been a great way of getting insights for us, and it is quite cost-effective.
of a Multinational Automotive Brand
I was looking for a company that could help me to answer questions in research in a much more authentic fashion, rather than going around with a questionnaire to people and asking them questions. This whole concept of getting into emotions and tonality of the emotions is definitely unique. The second part of the uniqueness comes through the fact that it is not just online conversations but also that we can take internal enterprise data whether it’s banking data or telecom or auto sector.
at a Global Consulting Firm
We have been doing NPS surveys for some time. However, the biggest issue has been convincing departments to take action on it. Because NPS questions are framed by business divisions and many times are biased to their understanding of business. Clootrack analysis brings out what customers want genuinely and is represented in verbatims. All business divisions oblige to take action on it as it is coming from the horses’ mouth.
Customer Insights Head
at a Major Bank
When it comes to category understanding, the biggest challenge is where to start, what attributes to look at for your own brand and competition. There are several gaps that are left by listening and analytics tools. Clootrack helps clients find the drivers of conversation that are difficult to identify on social media. It helped us to streamline our social media conversation into relevant buckets.
Senior Group Head
Analytics at a Major Agency
There are many issues with respect to customer experience that most people in the company understand, but there are a few issues which only a few people understand and none of us knew if it was important to the customers. Clootrack was able to identify the issues that really mattered to customers.
Customer Insights Head
at a Major Bank