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Men’s Apparel: 3 Booming Opportunities Based On Voice Of Customer

October 2018

Category Analysis Men’s Shirts

Region – USA

Menswear is busy and bustling with activity. Market reports say that current growth rate is 14% and expected to reach $33 billion by 2020. There is a huge consumer shift happening and consumers are demanding trend and innovation in the market place. It’s time that shirt manufacturers embrace the consumer choices and deliver greater range of options for fashion conscious consumers. In this report we offer insights for men’s shirt manufacturers who can align their offerings according to the trends and fashion in the market.


The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgement. The source data used for the analysis are user conversations available publicly online like public forums and social media.


Total number of customer conversations analyzed

Top 3 Perception Drivers

Customer preferences are driving men’s apparel industry in USA. There are radical changes infiltrating the way men dress today. With the changes, the manufacturers are having a tough time to keep up with the changes.

Based on 5,749 online customer conversations, Clootrack has put together a report that shows factors that will trigger future growth for the Menswear industry in USA.

1. Fitting of the Shirt

Comfort in clothing is one of the most important attributes of textile materials. Consumers buy shirts not just for fashion but for comfort as well. While consumers buy shirts depending on its design, color and size, a very important factor is its fitting.  As per online customer conversations, shirts that fit perfectly, available in slim fit and classic fit are their favorite choices. 

2. Range of Designs

Checks, long stripes and horizontal stripes have been the most favorite and dominant pattern in men’s shirts for a long time now.  But modern consumers are not satisfied with just checks and stripes. They are looking for new varieties and iterations of the stripes and checks. Men are stepping out of the comfort zone and want to try out different color and designs. Manufacturers should go a step ahead and experiment with vertical stripes, horizontal stripes; diagonal stripes, pinstripe and dashed designs to add more variations to the basic designs.

3. Quality of the Fabric

Fabric is an important essence of fashion. A good quality fabric is what a makes a good quality garment. Consumers are looking for a quality fabric that can provide a unique definition to the shirts that they wear.

Manufacturers should offer shirts with good quality fabric that are durable and will remain well even after many washes.


Brand Equity



Download the detailed report for free to get to know the brand names in the above chart. The detailed report also covers list of features that delight users and several other interesting insights.  

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Brand Equity



Download the detailed report for free to get to know the brand names in the above chart. The detailed report also covers list of features that delight users and several other interesting insights.  

Enter your email below to get this report for FREE.

Top 3 Emerging Trends

Men’s shirts form part of apparel industry which have to gear up to the changing times to stay relevant in the industry and to match with customer trends and demands.  Manufacturers of shirts should offer high quality fabrics and diverse designs that can blend well with the latest fashion trends. It is important for manufacturers to understand the emerging trends in men’s shirt industry. Here are top 3 emerging trends that can help manufacturers to identify variations in the fashion industry.

1. Online Customization Of Shirts

Consumers today just want to pick a product of their choice and customize it their way. The future of fashion is tailor made goods. As per a market research 49% of Americans prefer customized clothing and are fascinated by the custom made shirts. Consumers want to have made-to-measure shirts and this trend will influence the fashion industry as a whole.

2. Organic And Ethical Source Of Material

The content of a garment’s fabric matter the most for consumers. A fabric is considered ethical when it is socially or environmentally beneficial. The latest trend observed in shirts industry is the preference of fibers that are extracted from plants and animals such as cotton, linen, wool and silk.  Consumers are looking for shirts that are made in the most ecofriendly way as possible so that they can reduce environmental damage.

3. Stain And Dust Proof Material

Consumers are longing to have a nice lunch or dinner without having to worry about stains on their favorite shirts stained. Manufacturers are creating clothing that repels everything from dust, stains of oil, coffee, tea, alcohol, ink, tomato ketchup, etc. Manufactures are using nanotechnology that creates a completely unstainable fabric that can be used for shirts.

Detailed Report

Customers are talking about factors that delight them and bring the wow factor. Do want to know other important factors that customers look for while buying shirts?

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