We’ve all had customer experiences that range from awesome to infuriating. Over the last few years, watches have gained significant popularity as a fashion accessory as well as a fitness accessory. Lately, watches are recognized as a status symbol and come with a combination of style and technology. Consumers often choose a watch that gives them the highest utility, and thus consumers’ preferences can be easily observed through their choices. It is found that style, design, and quality have a significant influence on the process of determining preferences. This report aims to help watch manufacturers understand what truly drives a great customer experience.
Focusing on customer experience can transform the online jewelry business. In India, the jewelry business is one of the most conservative industries. However, with the advent of technology, it has been obvious that things cannot continue in this fashion. Online shopping has become a significant part of customers and even a traditional industry cannot brush it aside. Jewelry brands need to understand what delivers a great customer experience. In this report, we bring deep consumer insights into online jewelry websites, covering the key drivers of great customer experience.
Customer experience plays a large role in driving online sales. The world is now revolving around online shopping. People across the globe are moving towards buying cosmetics online as it saves time and money. There are many online sites that offer great discounts and has an extensive stock on display. Most of the online cosmetics websites offer a wide range of cosmetics and accessories including makeup products, beauty tools, skincare, and nail care products. But customers are looking for features that make their online shopping experience most pleasant. In this report, we present customer online conversations happening around online cosmetics.
Delivering a great customer experience in acne treatment involves a great amount of trial-and-error process that takes a large amount of time. Acne brands are trying to understand the factors leading to a pleasant customer experience for acne product users. According to the American Academy of Dermatology, 85% of people between the ages of 12 and 24 years experience at least minor acne. Today’s consumers are looking for instant gratification, for which brands must create products that appeal to the customers. In this report, we discuss about the key drivers of customer experience in the acne industry.
Do you think chocolates are just for kids? Dark chocolate has become one of the few foods that not just tastes awesome but also provides significant health benefits. Research has proved that dark chocolate has a wide variety of powerful antioxidants, and in fact it was way more than most of the other foods. This is making the chocolate manufacturers happier than ever before. But do you actually know what consumers of dark chocolate are asking for?
Men seem to be taking higher interest in their appearance. In fact as per market reports, men’s wear is growing faster than women’s wear!! Men are turning towards fashionable shirts that enhance their fashion quotient. Retailers are quickly taking a note of this trend to offer the trendiest and the most fashionable men’s shirts.
Demand for biscuits in India is increasing due to its convenience, healthy and exotic options available with attractive packing. The factors driving the biscuit industry in India are the availability of a range of flavors at a minimal cost. The growing interest towards healthy and organic biscuits is offering further growth opportunities.
The important stakeholders in the writing instruments market are heavily focusing on product differentiation through customer experience. Manufacturers are offering innovative, multipurpose, unbreakable, and erasable pens that come in multiple color ranges and styles. In this report, we give you insights into the customer conversations that will guide manufacturers to stand out in the writing instruments market.
Success in direct selling depends largely on customer experience. To stay ahead of the competition curve, direct selling product manufacturers need to constantly find factors that delight their consumers by offering innovative products.
Food brands are experimenting with a seamless customer experience. Snacking is emerging as an alternative to a full-fledged meal. Consumers, who are busy, find it easy to snack at intervals, replacing the full-fledged meals. But what are the factors that are motivating a consumer to reach out to snacks? What are the key drivers of customer experience for salty snacks?