Over the last few years, watches have gained significant popularity as a fashion accessory as well as a fitness accessory. Lately, watches are recognized as a status symbol and come with a combination of style and technology. Consumers often choose a watch that gives them the highest utility, and thus consumers’ preferences can be easily observed through their choices. It is found that style, design, and quality have a significant influence on the process of determining preferences. This report aims to help watch manufacturers to understand the true preferences of Indian consumers.
Online shopping has gone to an extent that people prefer to buy high-worth items such as gold jewellery also online. There can be nothing more comfortable to sit at the convenience of your home and take opinions of friends and family by sharing pictures before buying your favorite piece of jewellery. But it is also true that people don’t trust online jewellery websites so easily. Clootrack analyzed online consumer conversations and has put together a list of features that customers prefer in an online jewellery store.
Are you still going to the mall for your shopping? The world is now revolving around online shopping. People across the globe are moving towards buying cosmetics online as it saves time and money. There are many online sites that offer great discounts and has an extensive stock on display. Most of the online cosmetics websites offer a wide range of cosmetics and accessories including makeup products, beauty tools, skin care and nail care products. But customers are looking for features that make their online shopping experience most pleasant. In this report, we present customer online conversations happening around online cosmetics.
According to American Academy of Dermatology, 85% of people between the ages of 12 and 24 years experience at least minor acne. People treat acne using products available at a drugstore or cosmetic counter that do not require a prescription. These acne treatment creams are used to reduce the severity and frequency of acne growth.
Do you think chocolates are just for kids? Dark chocolate has become one of the few foods that not just tastes awesome but also provides significant health benefits. Research has proved that dark chocolate has a wide variety of powerful antioxidants, and in fact it was way more than most of the other foods. This is making the chocolate manufacturers happier than ever before. But do you actually know what consumers of dark chocolate are asking for?
Men seem to be taking higher interest in their appearance. In fact as per market reports, men’s wear is growing faster than women’s wear!! Men are turning towards fashionable shirts that enhance their fashion quotient. Retailers are quickly taking a note of this trend to offer the trendiest and the most fashionable men’s shirts.
Demand for biscuits in India is increasing due to its convenience, healthy and exotic options available with attractive packing. The factors driving the biscuit industry in India are the availability of a range of flavors at a minimal cost. The growing interest towards healthy and organic biscuits is offering further growth opportunities.
Everybody makes mistakes, everybody has those days. And when we have one of those days, we will be glad that we have an erasable pen. Consumers love the fact that with erasable pens you can erase them if you mess up or don’t like the way it looks.
The rising population of the Indian middle-class consumers and the added ease of shopping from direct selling has created a tremendous shift in spending patterns of consumers. Indian consumers are shopping products that are aimed at the improving lifestyle, high-quality brands, wellness products, international vacations, health products and many other luxury products. To stay ahead of the competition curve, direct selling product manufacturers need to constantly find factors that delight their consumers by offering innovative products.
Think of the last time you had a snack. Was it yesterday or just few hours ago or it could even be right now while reading this report? Snacking is emerging as an alternative to a full-fledged meal. Consumers, who are busy, find it easy to snack at intervals, replacing the full-fledged meals. But what are the factors that are motivating a consumer to reach out to snacks?
