The rising population of the Indian middle-class consumers and the added ease of shopping from direct selling has created a tremendous shift in spending patterns of consumers. Indian consumers are shopping products that are aimed at the improving lifestyle, high-quality brands, wellness products, international vacations, health products and many other luxury products. To stay ahead of the competition curve, direct selling product manufacturers need to constantly find factors that delight their consumers by offering innovative products.
Think of the last time you had a snack. Was it yesterday or just few hours ago or it could even be right now while reading this report? Snacking is emerging as an alternative to a full-fledged meal. Consumers, who are busy, find it easy to snack at intervals, replacing the full-fledged meals. But what are the factors that are motivating a consumer to reach out to snacks?