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4 Factors To Manage Your Outfits Using A Fashion Organizer App 

Category Analysis – Fashion Organizer Apps

Fashion organizer apps are emerging as a hot favorite among users who want to meticulously organize their wardrobe, plan outfits, and shop straight from the app. These closet apps have become a style management platform where customers can find curated outfit inspiration, organization tools, and exclusive deals on style services.  In this report we bring insights into the customer perception, must have factors, good to have factors, competitor analysis and much more relating to the fashion organizer app.

Methodology

The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgement. The source data used for the analysis are user conversations available publicly online like public forums and social media.

3,478

Total number of customer conversations
analyzed

Top 4 Perception Drivers

Imagine you have an app to organize your closet and to help you to catalog your clothes!! Yes its true that there are smart fashion organizer apps that do everything starting from cataloguing your entire wardrobe to organizing your clothes and helping to choose your clothes just with a swipe. Consumers are looking for a app that can match pieces from your wardrobe for you and act as a styling guide.

Through a detailed analysis of 3,478 online consumer conversations, Clootrack has listed down the top 4 must have factors of fashion organizer apps.

What is Customer Perception?

Customer perception is customer awareness or an understanding of a particular thing. Consumer perception plays a vital role in the consumer behavior thereby affecting the demand for a product. Hence it becomes key to understand the attitude that influences consumer behavior.

Top 4 Perception Drivers 

1. Good Categorization & Cataloguing

Consumers of fashion organizer apps want to see excellent categorization and cataloguing features. Consumers should be able to categorize their outfits for every day, based on events, for evenings, for vacations and for work. The consumers look for catalogue features where outfits can be referred back by storing them in a library. Features such as user driven categories, custom categories, adding last worn date, theme-based categories, rarely worn, worn often tags, multiple season or occasion tagging features are on high demand by the consumers.   

2. Search Catalogue

Consumers are expecting the fashion organizer apps to give statistics based on their outfit choices. Apps should be able to search based on brands, color, worn/unworn status thereby allowing consumers to pick out clothes that are better suited for their taste. Consumers are looking to style their own look by asking for suggestions based on the catalog in their closet. The app should have the ability to put together suggestions that consumers can filter out easily finding their right match.

3. Picture and Album Management 

 

A fashion organizer app should allow users to add screen shots, upload album, schedule their uploads, offer better camera management, better tags and allow to grab screen from sites. The apps should be user friendly by offering photo editor program to enhance photos, add Instagram-like filters, and stickers. Users are looking forward to save photos and text the outfits to their friends so that they can approve the best. Users should be allowed to import photos directly from their phones and allow users to remove the background so that the pictures can be seen against a clean white slate. 

4. Faster Catalog Editing

Fashion organizer apps will be successful only when they come with faster catalog editing. Users want to add more clothes to the list, be able to bulk add clothes, select multiple pictures and upload all at once. These features are being demanded by the users of the fashion organizer apps. Users are expecting to browse through pictures of many other more app users and create their own look book based on the catalogs.

Top 4 Perception Drivers

In this report we have presented the relationship between different perception drivers in the form of a graph that can be used to sense the degree of importance that consumers attach to various factors. 

Brand Equity

Consumer perception, which is a combination of knowledge and experience, towards a brand and its products, builds brand equity. The perception that a consumer segment holds towards a brand directly results in either positive or negative effects.

What is brand equity?

Brand equity is an indicator of the company’s strength and performance, specifically in the public markets.

Download the detailed report for free to get to know the brand names in the below chart. The detailed report also covers list of features that delight users and several other interesting insights.

Detailed Report

With the consistent and rapid growth of apps that are becoming part of our life, fashion apps also carry a high significance. Users are looking into various factors before investing in an outfit management app. For further information on good to have factors, competitor analysis, indifferent factors, and much more, you can download the pdf version of the complete report for free.
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