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4 Factors That Bring Out The Best Voice In Microphone Customers

Category Analysis –Microphones

Region-UAE

Microphone market is estimated to be worth $1.81 billion by 2020 with an estimated CAGR of 7.5%. Professional microphone market is expected to cross 7 million units by 2021 which is way up from 4.6 million in 2016. In this report we offer insights into the consumer preferences according to the online discussions happening around the microphones topic.

Methodology

The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgement.

The source data used for the analysis are user conversations available publicly online like public forums and social media.

314

Total number of customer conversations
analyzed

Top 4 Perception Drivers

A microphone converts sound into an electrical signal that can be amplified, recorded, or transmitted. But, there are a number of different characteristics that make microphones sound different. These characteristics determine a microphone’s suitability for a particular application.

In this report, we will help you explain the different factors that consumers consider before purchasing a microphone.

Below are top 4 factors that consumers consider before investing their money in buying a microphone of their choice:

1. Sound Quality

Consumers love to buy microphones that are easy to use with has crystal clear voice. A microphone that works with most of the Internet applications such as the voice chat, speech recognition and voice command are the most desired by the consumers. Consumers want to improve the quality of conferences or meetings by choosing the microphones that has clarity even in large spaces. The microphone should be able to catch every voice in a large room even when the conference room has some really high ceilings.

Frequency response refers to the range of sound that a microphone can reproduce and how its output varies within that range. The frequency response plays a major role in determining the sound signature of a microphone and hence a consumer prefers to have a microphone that can play in all frequencies. Consumers prefer to buy a microphone that allows the frequency response to be adjusted to suit different applications. 

Microphones that come with features such as the flat, wide-range frequency response which can reproduce clean and natural music and speech is a preferred choice among the consumers.

2. Pick Up Range

Often consumers wonder if there a microphone for large area pick up. They prefer to have a microphone for a large gallery where people don’t have to walk up to a microphone. They worry if  the microphone is too close to an instrument then it will capture only a part of the sound, while if the mike is too far away, it pick up more reflected room sound than direct sound.

Consumers prefer to buy microphones that can function well in large rooms. They are looking forward for microphones that create a clutter-free environment with clear and crisp audio that comes with a high ceiling pick up functions. The microphone should be able to capture active speakers without physical intervention.

A dynamic range refers to the amount of headroom, measured in decibels, between the noise floor of a microphone and its accompanying electronics, and its maximum recording level. Consumers are looking for a microphone that can withstand high sound pressure levels and dynamic ranges of sounds.

3. Cost

Consumers who want to buy microphones don’t like to be limited to low-quality low-performance options. They are looking for an affordable option that can offer excellent performance on a budget. Different microphones are used by different users, and not all microphones are created equal.

Consumers want to buy microphones that offer value for their money. They prefer to have broad choice of microphones with a broad range of prices that can suit their varied needs. Consumers always will evaluate the price of the microphone to check if it justifies the price that they are paying.

4. Live Performance Quality

Feeling the music during a live performance is nothing short of great experience, especially if they are your favorite. The microphones used audio today is geared towards recreating the live experience.

While choosing the right microphone for live performance, consumers consider a number of dynamics features such as the low noise, directional pickup and dynamic range. A microphone should be able to give a warmer and a thicker sound that tends to wear better over time. Users prefer to have a microphone that can handle the volume of the source material without distortion. Many live stage performers, especially singers, will preference towards a microphone that can be hand-held to capture their vocals.

 

Brand Equity

Consumer perception, which is a combination of knowledge and experience, towards a brand and its products, builds brand equity. The perception that a consumer segment holds towards a brand directly results in either positive or negative effects. Brand equity is an indicator of the company’s strength and performance, specifically in the public markets.

Download the detailed report for free to get to know the brand names in the below chart. The detailed report also covers list of features that delight users and several other interesting insights.  

Top 4 Emerging Trends

A piece of audio equipment that has been in use for over 20-50 years for all recording purposes is the humble microphone. There are a lot of new brands emerging which are actually a copy of the ageing technology. There is an opportunity for good business simply based on assumption that exotic looking microphones provide exotic audio.

The emerging trend in microphones is the innovation in the field of modern microphone technology that is making it adapted to the digital age.

Below is the list of the top 4 emerging trends in microphone industry.

1. Software Integration Capabilities

The latest trend in microphones is to develop microphones that are a result of many years of microphone development and testing.  

The demand is for microphones that are software controlled and comes with features such as the multi programmable microphone, different pickup patterns, programmable feather-touch pushbutton and high visibility LED indicators, and so on.

Microphones that have quick and simple interface and that which allows user to change the settings of your microphones are emerging as the latest in microphone industry.

2. Better Far Field Performance

An emerging trend in the fields of microphones is the availability of an easily integrated device that will benefit from far field noise canceling. New microphones are emerging that have superior microphone sound quality for speech recognition accuracy while allowing the users to speak at distance from the microphone.

Microphones with a total voice solution including a customizable microphone array with voice algorithms to accurately capture voice commands are emerging as the latest trend in microphones.

3. Ruggedness And Extreme Durability

It is very common for a user to drop the microphones, swing the microphones during performances and bear extreme cold or heat temperatures. Hence users expect to have proven and tested tough quality microphone. The industry is evaluating on how the microphone is used from a customer’s perspective, so that they can produce the toughest of the tough microphone.

The emerging trend in the microphone industry is to produce microphones that are durable and can survive extreme conditions such as be being dropped, pushed, cooked, frozen and may be even submerged in water.

4. Piezo Electric MEMS Sensors

Piezoelectric materials produce an electric current when they are placed under mechanical stress. A MEMS magnetic field sensor is a Micro Electro Mechanical System (MEMS) for detecting and measuring magnetic fields.

The latest trend in microphone industry is to have MEMS microphones that can target all audio applications irrespective of small size, high sound quality, reliability and affordability factors. These microphones consist of a piezoelectric sensor that can amplify the output. It is ideal for low noise, high stability and durable microphones.

Detailed Report

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