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3 Features That Go Extra Mile To Make Blackberry Customers Happy

October 2018

Brand Perception Analysis Blackberry

Region – UAE

The smartphone market in the UAE is forecast to reach USD 9.32 billion in 2019. Mobile users are switching to smartphones with high-end features. The report includes consumer conversation analysis that sheds light on the features that is making the consumers most happy about in their smart phones. Besides, the report also identifies and analyzes the emerging trends and opportunities available in the blackberry market in the UAE.


The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgement. The source data used for the analysis are user conversations available publicly online like public forums and social media.


Total number of customer conversations analyzed

Top 3 Features Making Customers Happy

Rapid technological advancements has led to the growth of smartphones at a fast pace across the globe. UAE is no different than the rest of world! UAE has one of the highest smartphone penetrations in the Middle East & North Africa region with a 78% smartphone penetration.

Companies are coming up with advanced features and budget phones to capture the UAE market.

Clootrack analyzed the conversations of 3,620 blackberry consumers and found that customers are delighted about the Blackberry and this is what they had to say

“Old Blackberry is back, love the phone”.

Clearly there are top 3 features that customers like the most in blackberry and are making them extremely happy: 

1. QWERTY Key Board

There’s something good about using a smartphone with a physical keyboard, isn’t it? Customers love the QWERTY keyboard phones that are sporting full keyboards which are made by Blackberry. Customers seem to be delighted to use the soft click of a key under the finger instead of a touchscreen. Customers using Blackberry Say they “Love the keyboard”

2. Battery Life

Customers of Blackberry are happy since their phone battery last longer during a long-haul trip or when they want to call home after a long day. BlackBerry has made its customers very happy due to the higher battery life that lasts for a longer duration. This allows customers to hit up on their favorite websites and browse social media to their heart’s content, without worrying about the battery running low.

3. Camera

Most of the smartphone makers claim that the cameras on their mobile devices are as good as professional cameras. Blackberry customers are happy to see increasingly more powerful and quality cameras which are simple yet easy to be used by the average user. Customers are particularly happy about the camera that can be extensively used for office purposes.



Top 3 Emerging Trends

Smartphones are coming up with features that could have only be dreamt of in the past. But there are still many features that are yet to be seen. Features that will improve the experience for Blackberry users are emerging at  fast pace. In this note, let’s take a look at some of the emerging trends that could drive the Blackberry business in coming years: 

Top 1: Encrypted Phones

Encrypted phone means that every time you switch on your phone, you’ll need a password to decrypt the device. An encrypted device offers higher security than an unencrypted one.

Customers are looking out for more secure smart phones since their emails, photos, access to social media sites, bank and credit card accounts and above all their digital identity is stored on smart phones.

Hence there is an emerging trend among consumers where they are asking phone makers to offer encrypted devices where it becomes difficult for others to gain access to their data.

Top 2: Phones With Voice Activated Apps

Constant growth of voice search has been an emerging trend as predicted by market researchers. There is an increased demand for phones with voice activated apps especially from customers who do not want to depend on a touchscreen to communicate with their smartphone.

Voice-recognition software is gaining greater momentum in current days. It is all due to the fact that smartphone platforms will offer better voice recognition abilities in future.

Top 3: Multi-language Physical Keyboards

When customers are looking for keyboards with multiple languages, sometimes the keyboard app that comes with the phone just doesn’t cut it. This can put off your customers to a great extent. Hence the next big emerging trend in phones is to have multi-language physical keyboards.

Physical Multilingual keyboard that can accommodate combined character-sets for multiple language groups on a single keyboard layout using multi-function enabled keyboard driver is the emerging trend in phone makers. The phone will accommodate additional spaces for alphabets from any combination of languages. Phone users need not have to switch keyboard layout from one language to another during regular typing.

Detailed Report

Do want to know other interesting factors that customers look for in a Blackberry? You can download the pdf version of the complete report for free. Enter your email at the end of this report and we’ll send it to you for FREE. 

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