3 Emerging Trends In Beer Consumption
Category Analysis – Beer
Annual Beer market revenue amounts to 64 billion $. Europe produces 40 billion+ liters of beer per year. The report goes through consumer preferences and emerging trends in the market.
The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgement.
The source data used for the analysis are user conversations available publicly online like public forums and social media.
Total number of customer conversations
Top Perception Drivers
There are several factors which drive beer consumption in a market. These factors can vary from geography to geography. For Europe these factors are the following today:
Brand Equity – Top Drivers
We analyzed how prominent brands fare against each other in the top perception drivers. We see that there are clear leaders in several drivers. Have a look below:
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The emerging trends in beer market in Europe is really interesting. There is significant potential for new products and innovative marketing campaigns to leverage these new trends. The following are the emerging trends in the market.
1. Exotic Infusions
Have you tasted beer brewed with dough nut, oyster or desserts? Sounds strange? Though these are not yet fully mainstream in Europe, exotic infusions in beers is an emerging trend in the market.
Got an idea or two to make some interesting infusions? 🙂
2. Low Alcohol Beers
Low alcohol beers are those with no more than 1.2% of alcohol. A favorite among those who want to drive after drinking, is emerging as a trend in Europe.
While we have not studied in details as to why this non intoxicating variety of beers is emerging in Europe, I am sure there are several interesting factors behind it.
3. Crafted and Localized Beers
Craft beers are made locally by micro breweries with focus on quality and flavor. Zaganu, Hophead, Ground Zero, Klausen Burger, and Hop Hooligans are some of the craft beers from Europe.
With this new emerging trend, I am sure more are propping up.
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