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5 Features Customers Want in Entry Level Luxury Cars

June 2017

Category Analysis – Entry Level Luxury Cars

Regions: India.

Luxury car segment posted record sales in India in 2017. The trend is here to stay for at least a couple of years. This report analyses customer priorities from the entry level luxury car segment in India.

Methodology

The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgement.

The source data used for the analysis are user conversations available publicly online like public forums and social media.

 

20,000

Total number of customer conversations
analyzed

Must Have Features

Cars today come with multiple features from superior engine to really intelligent features like autonomous driving. But what are those features customers want the most with the best perfection.

Clootrack analyzed 20,000 user conversations online and picked out 5 important features customers feel as must haves in entry level luxury cars in India.

 

 

1. Looks

Indian market has shown tremendous appreciation for the design and looks of cars they use. Our study found that “contemporary” and “European” looks are appreciated by customer better. No wonder Indian auto firms are acquiring European designs of late!

Smooth curves” and “retro looks” also have special preference among customers in India.

2. Engine

Indian customers love powerful and noiseless engine. Engine is given the second preference just next to Looks. In this segment, customers also expect the engine to be highway friendly.

3. Driveability

Smooth driving experience is the third most important feature customers expect in this segment. By smooth driving experience they mean smooth gears, responsive steering, and good auto transmission.

4. Premium Features

Luxury cars are bound to have impressive premium features. The expectations of course vary from geography to geography. Customers in India are specifically interested in leather seats, beige colors, under thigh support, rear seat comfort, music system, surround sound, connected audio, touch screen interface and luxury material feel.

5. Service

On road service and service availability are much sought after among Indian customers. Auto makers with low service costs are really preferred by Indian customers. After sales service experience with timely service, service availability and knowledgeable service staff can get brands extra brownie points as per customers.

 

 

 

 

Brand Equity

We now know the most important features customers look for in entry level luxury cars in India. But how does each brand fare each other? The following is what our study says.

Brand Equity – Must Have Features – ClootrackBrand 1Brand 2Brand 3Brand 4660LooksEngineDriveabilityPremium featuresService

Year Brand 1 Brand 2 Brand 3 Brand 4
Looks 715.5 814.5 753 709.5
Engine 760.5 741 730.5 694.5
Driveability 732 741 726 768
Premium features 694.5 789 748.5 708
Service 720 753 771 699

 

Download the detailed report for free to get to know the brand names in the above chart. The detailed report also covers list of features that delight users and several other interesting insights.  

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