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3 Emerging Trends in Beer Consumption

Sep 2018

Category Analysis – Beer

Regions: Europe.

Annual Beer market revenue amounts to 64000 million $+. Europe produces 40 billion+ litres beer a year. The report goes through consumer preferences and emerging trends in the market.


The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgement.

The source data used for the analysis are user conversations available publicly online like public forums and social media.



Total number of customer conversations

Top Perception Drivers

There are several factors which drive beer consumption in a market. These factors can vary from geography to geography. For Europe these factors are the following today:

Top Drivers – Beers, Europe by ClootrackOverall TasteBitternessHead formationCostColorAroma/Smell

Overall Taste 367
Bitterness 281
Head formation 258
Cost 216
Color 181
Aroma/Smell sadfa173

Brand Equity – Top Drivers

We analyzed how each of the prominent brands fare each other in top perception drivers. We see that there are clear leaders in several drivers. Have a look below:

Download the detailed report for FREE, to know the brand names. You can enter your email at the end of this article to get the detailed report emailed to you.


Emerging Trends
The emerging trends in beer market in Europe is really interesting. There is significant potential for new products and innovative marketing campaigns to leverage these new trends. The following are the emerging trends in the market.

1. Exotic Infusions

Have you tasted beer brewed with dough nut, oyster or desserts? Sounds strange? Though these are not yet fully mainstream in Europe, exotic infusions in beers is an emerging trend in the market.

Got an idea or two to make some interesting infusions? 🙂


2. Low Alcohol Beers

Low alcohol beers are those with no more than 1.2% of alcohol. A favorite among those who want to drive after drinking, is emerging as a trend in Europe.

While we have not studied in details as to why this non intoxicating variety of beers is emerging in Europe, I am sure there are several interesting factors behind it.

3. Crafted and Localized Beers

Craft beers are made locally by micro breweries with focus on quality and flavor. Zaganu, Hophead, Ground Zero, Klausen Burger, and Hop Hooligans are some of the craft beers from Europe.

With this new emerging trend, I am sure more are propping up.

Detailed Report

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